Finding Financial Fitness

Like a lot of brands, the slowdown in VC and institutional lending meant hard choices for Life Aid. The brand navigated the successful shift from “grow at all costs” to being significantly EBITDA positive this year, and its founders share how they did it, and the ways that other brands can do the same.

Transcript

Speaker 1 [00:37] We have two of my favorite presenters coming up, uh, Orion Melihan and Aaron Hind. And you know, they've, they've always been incredibly open and like a lot of brands, ah, the slowdown in VC and institutional lending meant hard choices for their brand Life Aid, um, an energy drink and functional beverage brand that focuses on everything from fitness to recovery to brain health. Now, the guys from Life Aid have always been savvy, experienced operators, and they reached out earlier this year to say that they had gone through this process of putting their business model on, on a…

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