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NACS 2019: Energy, Coffee Highlight Coke’s 2020 Innovations
The National Association of Convenience Stores (NACS) trade show is always one of The Coca-Cola Company’s biggest annual platforms for RTD beverage innovation — seemingly moreso when the event is in Coke’s hometown of Atlanta. Yet this year’s NACS show, held October 2-4, proved to be the soda giant’s biggest stage yet, featuring its biggest-ever roster of new products set for launch early next year.
In this interview recorded at the show, BevNET managing editor Martin Caballero spoke with James Ford, Coca-Cola’s VP of category strategic advisory, about the company’s NACS product showcase, including the highly anticipated U.S. launch of Coca-Cola Energy in January 2020, the development of Coke’s expanding coffee portfolio, and how the brand is strategizing for growth in the convenience store channel.
In this interview recorded at the show, BevNET managing editor Martin Caballero spoke with James Ford, Coca-Cola’s VP of category strategic advisory, about the company’s NACS product showcase, including the highly anticipated U.S. launch of Coca-Cola Energy in January 2020, the development of Coke’s expanding coffee portfolio, and how the brand is strategizing for growth in the convenience store channel.
Transcript
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