NACS 2019: Energy, Coffee Highlight Coke’s 2020 Innovations

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The National Association of Convenience Stores (NACS) trade show is always one of The Coca-Cola Company’s biggest annual platforms for RTD beverage innovation — seemingly moreso when the event is in Coke’s hometown of Atlanta. Yet this year’s NACS show, held October 2-4, proved to be the soda giant’s biggest stage yet, featuring its biggest-ever roster of new products set for launch early next year.

In this interview recorded at the show, BevNET managing editor Martin Caballero spoke with James Ford, Coca-Cola’s VP of category strategic advisory, about the company’s NACS product showcase, including the highly anticipated U.S. launch of Coca-Cola Energy in January 2020, the development of Coke’s expanding coffee portfolio, and how the brand is strategizing for growth in the convenience store channel.