Cannabis Closeup
These days, marking the annual celebration of cannabis culture on April 20 is as much about eating, sipping, snacking and savoring as it is smoking. Fueled by an emerging class of new brands eager to put their unique spin on the space, cannabis-infused edibles surpassed $1 billion in sales last year, while recent legislation in Minnesota has helped kick open the door for low-dose THC-infused beverages to enjoy mainstream distribution. Yet even as enthusiasm and revenues pick up speed, the next truly evolutionary step for the industry – federal legalization of cannabis – seems as distant as ever.
It’s against that backdrop this week that we’re checking in with brands, entrepreneurs and thought leaders from across the cannabis CPG landscape for conversations about the ups and downs of the modern market, from manufacturing and brand building to distribution and retail strategy.
