Canadian Food Waste Innovator LOOP Mission Enters U.S. Market with National Target Launch

MONTREAL, QC — August 2, 2026 — Every year, billions of pounds of perfectly edible fruits and vegetables are wasted before ever reaching consumers. Canadian beverage company LOOP Mission believes those ingredients deserve a second chance.

Today, the company announced its official expansion into the United States with the national launch of its new Sparkling Iced Tea line in more than 1,220 Target stores nationwide.

The launch represents LOOP Mission's largest retail expansion to date and marks a significant milestone in the company's mission to make sustainable, better-for-you beverages accessible to more consumers across North America.

Founded in Montreal in 2016, LOOP Mission is redefining how food is valued. By partnering with growers, distributors and food manufacturers, the company rescues perfectly edible fruits and vegetables that would otherwise go to waste because of cosmetic imperfections, surplus inventory or supply chain inefficiencies. Those rescued ingredients are then transformed into premium beverages made with real fruit and crafted through a cold-pressed process that preserves freshness, flavour and quality. The company currently rescues approximately 140 tons of fruits and vegetables every week, turning food waste into products consumers genuinely enjoy.

“We didn't build LOOP Mission simply to make beverages—we built it to challenge the way the food industry thinks about waste,” said Alexis Windal, CEO of LOOP Mission. “Our goal has always been to prove that sustainability can be delicious, accessible and scalable. Launching nationwide at Target is an incredible milestone because it allows millions of Americans to become part of that mission.”

LOOP's Sparkling Iced Teas were created for consumers looking for beverages that don't force them to choose between taste, health and affordability. Made with real fruit, naturally low in sugar and free from artificial flavours, the line offers a refreshing alternative to traditional soft drinks and overly sweet ready-to-drink teas.

The launch includes five bold flavours:

• Peach Black Tea
• Lemon Black Tea
• Grapefruit Earl Grey
• Strawberry Hibiscus
• Ginger Green Tea (Target Exclusive)

Each variety contains 4 grams of sugar or less from freshly pressed fruit, offering vibrant flavour with only 10 to 30 calories per can. The Sparkling Iced Teas are available in 12 fl oz (355 mL) cans with a suggested retail price of $2.49 per can. Designed for today's health-conscious consumers, the lineup combines premium tea, sparkling refreshment and real fruit into a beverage that's both enjoyable and better for people and the planet.

As consumers increasingly seek products with simpler ingredient lists, lower sugar content and brands that align with their values, LOOP Mission is bringing something different to the beverage aisle: products that create measurable environmental impact without compromising on taste.

Since its founding, LOOP Mission has rescued more than 47 million pounds of fruits and vegetables, prevented nearly 38 million pounds of greenhouse gas emissions, and continues to expand its circular economy model through partnerships with leading retailers and food industry partners across North America.

The national Target rollout is the first step in LOOP Mission's broader U.S. expansion strategy, with additional retail partnerships planned as the company continues growing its presence across the American market.

About LOOP Mission
Founded in Montreal, Canada, in 2016, LOOP Mission is a mission-driven food and beverage company transforming perfectly edible surplus fruits and vegetables into premium beverages and innovative consumer products. Built on the principles of the circular economy, LOOP partners with growers, distributors and food manufacturers to rescue ingredients before they go to waste, creating delicious products that are better for people and better for the planet. The company believes fighting food waste should be simple, accessible and enjoyable—one beverage at a time.