Recess CEO Benjamin Witte Talks Brand Expansion, Creative Strategy

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With the release of three new flavors this month — Black Cherry, Coconut Lime and Blood Orange — Recess is aiming to pivot the line’s flavor range towards mainstream tastes, and also to build upon the unique “personalities." But the company is also looking beyond beverage for ways to both grow revenue and create a deeper connection with its core audience — artists, designers and creatives — as exemplified by the launch of its new clothing line, Recess Realitywear.

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