RTD at Scale Strategy and Tactics

Name: RTD at Scale Strategy and Tactics
Uploaded: 2024-12-08T18:25:00-05:00
Duration: 25 min 22 s
Description: This set of panelists – a longtime category management expert and a pair of the fastest-growing RTD brands in the country – explain the ways that opportunities and challenges change when a brand starts to scale: resource needs, negotiation advantages, and the skills founders need to succeed.

Dec. 8, 2024 at 6:25 pm

This set of panelists – a longtime category management expert and a pair of the fastest-growing RTD brands in the country – explain the ways that opportunities and challenges change when a brand starts to scale: resource needs, negotiation advantages, and the skills founders need to succeed.

Transcript

Fernalnaker [00:37] For those of you who weren't here earlier, my name is Fernalnaker. I'm the spirits editor at Bevnet. Happy to have you here. Um, our next panel, uh, I'm very excited for, representing two fast-growing RTD brands and one of the largest Bev Alc distributors. Our panelists today are the perfect people to share how opportunities and challenges change when an RTD brand starts to scale. Today, we'll chat with them about balancing scaling with what you can afford, when to push innovation, and the skills and resources founders need to succeed. Forrestine is the co-founder and CMO…

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Transcript

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