Taste Radio Studio interview with Justin Prochnow
In this Taste Radio Studio interview, Justin Prochnow from Greenberg Traurig discusses key legal and regulatory issues for beverage brands. He highlights the rise of class action lawsuits, particularly related to the use of malic acid and citric acid, and the challenges around claims of "healthy" and added sugars. Prochnow also touches on bottle bill regulations, such as the recent changes in Connecticut, and advises brands on considerations when transitioning from DTC to retail, emphasizing the importance of substantiating claims.
Filmed at BevNET Live Summer 2023.
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