The Power of Brand: Liquid Death's Lust for Life
What happens when brilliant brand meets sharp strategy? Dive into the Liquid Death phenomenon with Marisa Bertha, Chief Strategy Officer at Liquid Death. Discover how this fast-growing brand, renowned for its irreverent humor and unique voice, masterfully combines compelling content with strategic execution to achieve explosive growth. Learn how they leverage brand to build a global following, expand into new categories, and break traditional CPG molds.
Marisa Bertha is Chief Strategy Officer at Liquid Death, the healthy beverage company and one of the fastest-growing non-alcoholic brands. Since joining in 2022, she has driven the company’s growth strategies by accelerating top line sales, expanding retail distribution, and successfully entering additional beverage categories. She leads fundraising and investor relations efforts, helping the company raise over $150 million and achieve a $1.4 billion valuation.
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