Virtually Live 2020: Trade Spend 2: Tools and Execution

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John Maggiore - Founder, Maggiore Sales and Marketing
Bob Burke - Founder, Natural Products Consulting Group

In part 2 of their look at the basics of trade spend, Burke and Maggiore explore the types, values, and uses of different promotional discounts and distributor and retailer programs, all designed to create better movement for your brands, as well as give you the tools to track their execution.