PURCHASE, N.Y. — Aquafina® FlavorSplash®, a line of sparkling and still water beverages and liquid water enhancers, is kicking off 2014 by encouraging teens everywhere to “Make a Splash” and celebrate their passions. To help spread the word, the brand’s first-ever national commercial will include Austin Mahone along with his new single, “Mmm Yeah” featuring Pitbull. The single will […]
PLANO, Texas — Gandhi once said, “Be the change you want to see in the world,” and 7UP® is proud to announce an innovative way for consumers to do just that. In partnership with Project 7, 7UP® aims to make an impact by giving consumers the opportunity to give back to people and local communities around the […]
PURCHASE, N.Y. and KNOXVILLE, Tenn. — As an official sponsor of the 2014 Academy Awards, Pepsi announced today it is giving guests of selected Regal Hollywood Theatres the exclusive chance to “Sip Like a Star” and be part of Hollywood’s biggest night. Running from Friday, Jan. 17 through Friday, Feb. 14, moviegoers can purchase any Pepsi fountain beverage, including Diet Pepsi, Mountain […]
PURCHASE, N.Y. — #FUTBOLNOW – Pepsi today unveiled details of their superstar 2014 football squad, bringing together an unprecedented wealth of international talent to create one of the most jam packed, multi-talented and iconic lineups ever. 19 of the world’s greatest players, spanning five continents and nearly 20 countries, are uniting with Pepsi to inspire fans the […]
PURCHASE, N.Y. — Mountain Dew Kickstart took mornings by storm in 2013. Now, DEW Nation can get ready for the night with a pair of new refreshing and bold Mtn Dew Kickstart flavors developed for nighttime consumption. Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade fuse the great taste of Mountain Dew with five percent real fruit juice, plus […]
When Americans dislike an ingredient, they do more than take their business elsewhere. With blogs and online petitions as the vehicles, they’re dissenting the standards and altering the contents of products from major companies, according to Candice Choi of The Associated Press.
Nick Webb of The Irish Independent writes that Kilkenny, Ireland-based Glanbia, an international nutrition and cheese company, is amid a three-way shootout to buy Cytosport, Inc., the company that produces Muscle Milk, for about $500 million. Webb writes that Glanbia is said to be facing competition from dairy-ingredients firm Whitewave Foods and NBTY, a manufacturer of vitamins and nutritional supplements.
Buffalo Wild Wings, Inc. (BWW) announced Thursday that PepsiCo, Inc., will become the restaurant’s primary soft drink and non-carbonated beverage supplier. The partnership, which will begin in early 2014, will replace products by The Coca-Cola Co., Inc., in the chicken wing chain. It will also initiate a series of joint marketing initiatives tied to sports and entertainment, according to a release.
MINNEAPOLIS — Buffalo Wild Wings, Inc. today announced that PepsiCo, Inc. will become the restaurant’s primary soft drink and non-carbonated beverage provider, bringing some of the country’s most popular beverage brands to Buffalo Wild Wings restaurants beginning in 2014. In addition, Buffalo Wild Wings and PepsiCo plan to combine the power and excitement of their respective […]
An article in The Wall Street Journal by reporter Mike Esterl notes that food and beverage products labeled as “natural,” such as PepsiCo’s Naked juice, are beginning to shed the hazy modifier. Also, last Thursday, the FDA proposed measures that would “all but eliminate” artificial trans fats, a major contributor to heart disease in the U.S., from the food supply.
PURCHASE, N.Y. — In response to the devastation and destruction to the Philippines from Typhoon Haiyan, the PepsiCo Foundation is donating USD $1 million to support disaster relief and recovery efforts. The company is partnering with four relief agency partners to deliver this aid: American Red Cross International Response Fund, Give2Asia, Habitat for Humanity International and Save the Children. […]
Red Bull will produce a new documentary about Felix Baumgartner’s dive titled “Mission to the Edge of Space: The Inside Story of Red Bull Stratos,” which will premiere in late January 2014. Two other documentaries, “The Felix Baumgartner Story” and “Felix Baumgartner: The Cave,” which will focus on his jump in the Mamet Cave in Croatia, are also on the slate.
The owners of CytoSport, Inc., which produces Muscle Milk, are planning to sell their company in an unparalleled fashion: by auction.
Wesley Vultaggio, AriZona’s owner and creative director, told BevNET that while MiO brings new, untested flavors to the market, AriZona’s water enhancers benefit from the established success of its flavors. The company has been selling these flavors in cans for years, now they just have a different form.
