Summer 2013
Program
(Preliminary agenda as of May 22, 2013. Times and sessions are subject to change.)
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| New Beverage Showdown | Semifinal Presentations | |
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| Opening remarks and introduction of the day’s activities. | John Craven, Founder and CEO, BevNET | |
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| Presentation: Ancient Ingredients, New Products | Tyler Gage and Dan MacCombie, Co-founders, Runa | |
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| Presentation: Failing Up | Bob Bloom, Director of Business Development, WILD Flavors | |
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| Panel: The Momentum Moment – Brands on the Move | Ben Weiss, Founder, BAI; Jeff Church, CEO, SUJA; Chris Campbell, CEO, Chameleon Cold Brew | |
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| Distributor Talk I: The Natural Market | Nat Noone, Founder, Green Shoots Distributing | |
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| Presentation: Doing What’s Good | Michael Zacka, CEO, Tetra-Pak North America | |
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| Distributor Talk II: National Accounts | Pat Bolden, Co-founder, L.A. Libations | |
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| Presentation: Affordability, Availability, and Acceptability – Making the three A’s work for your brand | Darren Marshall, VP of Marketing and Innovation, VEB | |
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| New Beverage Showdown | Judging and Finalists Announced | |
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| Presentation: Inside High Pressure Processing | Joyce Longfield, CEO, JL Nutrition and Food | |
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| KEYNOTE: AriZona Beverage – Inquires about Innovation and Independence | Don Vultaggio, Chairman, AriZona Beverage | |
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| Opening remarks and introduction of the day’s activities. | John Craven, Founder and CEO, BevNET | |
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| Case Study: Zola and Brand Identity | Chris Cuvelier, CEO, Zola Fruits of the World | |
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| Retailer Presentation: Building Brands in Kroger | Mary Ellen Adcock, VP of Natural Foods, Kroger | |
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| Panel: Reaching Your Core Consumer | Vanessa Walker, Sr. Director Strategic Brand Management, National Beverage Corp.; Greg Fleishman, Chief Marketing Officer, Sambazon; TBA | |
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| New Beverage Showdown | Final Presentations Part 1 | |
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| Retailer Presentation: Growing with Fresh Direct | Kelly Marlowe, Grocery Category Merchant, Fresh Direct | |
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| Investor Presentation: The Value-Added Minority Investor | Josh Goldin and Trevor Nelson, Managing Directors, Alliance Consumer Growth Fund | |
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| Distributor Talk III: New York and the Region | Distributor TBA | |
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| Case Study: Kevita Crosses Into the Mainstream | Bill Moses, CEO, Kevita | |
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| Finance Presentation: Avoiding the 10 Percent Haircut | Brette Simon, Partner, Bryan Cave LLP | |
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| New Beverage Showdown | Final Presentations Part 2 | |
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| Presentation: Using Trend Mapping to Guide Innovation | Kara Nielsen, Trendologist, CCD Innovation | |
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| Panel: Building Winning Entrepreneurial Cultures | Mike Kirban, CEO, VitaCoco; Greg Fleishman, EVP Marketing, Sambazon; Pete Lescoe, Founder, Food Should Taste Good; Amy Taylor, VP/GM, Red Bull | |
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| New Beverage Showdown | Judging and Awards | |










