Isbre Holding Corp. Announces Placement in Ukrop’s Supermarkets

MONTVALE, N.J., Jan. 28, 2009 (GLOBE NEWSWIRE) — Isbre Holding Corp. (Pink Sheets:ISBH), importers of Isbre Norwegian Glacier Spring Water, today announced placement into the 29 stores owned and operated by the Ukrop’s Supermarket chain headquartered in Richmond, VA. Ukrop’s was founded in 1937 by Joe Ukrop and now operates 29 stores in Virginia. Through a combination of outstanding food merchandising and superior customer service, Ukrop’s has become the leading state-wide food chain in Virginia.

William Louttit, EVP Sales & Marketing for Isbre, stated: “Ukrop’s is the latest of a number of leading supermarket chains to accept Isbre for placement in their stores. With the addition of Ukrop’s to our rapidly expanding list of retail partners, Isbre can now be found on the shelves of more than 5,000 locations, including over 2,000 supermarkets and a wide assortment of specialty stores, delis, convenience stores and highly regarded restaurants. It is rare for a bottled water company that has recently entered the market, to achieve such widespread acceptance. Isbre continues to grow at a very rapid pace, significantly exceeding our early expectations.”

Isbre Holding Corp., headquartered in Montvale, N.J., is a producer, distributor and marketer of bottled and bulk water. Isbre’s source is a spring located in the glacier region at the end of the Hardanger Fjord on the West Coast of Norway. Isbre holds the trademark right to the slogan “The World’s Best Drinking Water”(r) that is featured on its labels. Currently, Isbre water is bottled in Norway and is sold in the U.S. and Europe. Starting in 2009, Isbre will transport water in tanker ships directly from its source to a bottling plant on the Delaware River in Bristol, Pennsylvania. Additional bottling facilities are scheduled to open throughout the U.S. over the next five years. Isbre continues to seek global opportunities for sales of its bulk and bottled water.