No Fear Energy launches two national promotions with mixed martial arts superstar Urijah Faber

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URCHASE, N.Y.-March 3, 2009- No Fear Energy, the official energy drink of World Extreme Cagefighting(r) (WEC)(r), announced the launch of two major national promotions in conjunction with WEC Featherweight Superstar Urijah Faber. “The California Kid,” as Faber is known to fans, is entering into his second year of endorsement with No Fear Energy and is now lending his name and likeness to an under the tab promotion called, “Earn Some Cred” as well as a national sweepstakes called, “Roll with Urijah.”



“No Fear Energy is proud to be the official energy drink of World Extreme Cagefighting,” said Lauren Hobart, VP of marketing, No Fear Energy. “With ‘The California Kid’ partnering with us as we launch two major national promotions, we hope that No Fear Energy and WEC reach a wider audience than ever before.”



“Earn Some Cred” is currently in market and is the brand’s first-ever “under the tab” code-based promotion. Consumers can crack open specially marked packages of No Fear Energy, register online at NoFearEnergy.com www.nofear.com="">and enter the code under the tab to “Earn Some Cred.” Every can helps consumers get their hands on more No Fear gear and prizes. Plus, eight lucky No Fear Energy drinkers will instantly win all-inclusive credentials for once-in-a-lifetime experiences including trips to live WEC events, motocross excursions with the No Fear Joe Gibbs Racing Motocross team, surfing lessons in Hawaii or backstage passes to concerts on the No Fear Energy Music Tour featuring Lamb of God. “Earn Some Cred” will be supported by life-size standees of Faber in retail outlets. The program ends August 9th.



On March 1, No Fear Energy launched its national “Roll with Urijah” sweepstakes, which gives consumers the chance to win a trip to Las Vegas to join Faber and his entourage at a WEC event. No purchase is necessary- participants can register for free online at versus.com.



The grand prize winner will be announced live on Versus on April 5 during the WEC event in Chicago, IL.



“I am really happy to continue my relationship with No Fear Energy. They make a great product and I am glad and honored to represent them,” said Faber, who is coming off a first-round submission victory over Jens Pulver at the WEC event on January 25 in San Diego, CA. “The new flavor, No Fear Bloodshot with blood orange and dragonfruit juice is my favorite, I love that stuff.”



“We look forward to our continued partnership with Pepsi,” said Jeff Meyer of MMA Incorporated, the agency that manages Faber. “This is a world-class company and a world-class athlete coming together to promote a great product. No Fear Energy, Urijah Faber, and the WEC accomplished some great things in 2008 and 2009 will be even better. I am very happy that Urijah has such great partners who promote him extensively and who benefit from Urijah’s unique marketability.”



For more information, visit www.NoFearEnergy.com .



About No Fear Energy



No Fear Energy is produced and marketed by Pepsi-Cola North America Beverages. Purchase, N.Y.-based Pepsi-Cola North America Beverages (www.pepsi.com ) is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. For more information, visit www.pepsiproductfacts.com .



About MMA

MMA Incorporated is a full-service management and marketing firm, representing some of the most popular athlete’s in the sport today, including Urijah Faber, Dan Henderson, Chael Sonnen, James Irvin, Joseph Benavidez, Scott Smith, Tim McKenzie, Mark Munoz, Krzysztof Soszynski, Charlie Valencia and many other talented fighters.