vitaminwater’s Newest Single – sync – Climbs the MySpace Music Charts

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LOS ANGELES–(BUSINESS WIRE)–Like peanut butter and jelly, or rhythm and blues, some things are just meant to be together. MySpace Music, the world’s premier music community, and glacéau vitaminwater, the number one bottled water in the country, are partnering up for the exclusive launch of vitaminwater’s new variety – sync (berry-cherry). Beginning today and running through July 31st, MySpace Music and vitaminwater will be offering one free song download with every specially-marked sync bottle purchased.



“Sync is all about music, so it was natural for vitaminwater to turn to MySpace Music, the world’s largest music community, to incorporate music into the launch of sync,” said Jaime Kantrowitz, SVP Strategy and Global Marketing, MySpace Music. “We’re thrilled to have the opportunity to work with them and to serve as the vehicle for music discovery in this partnership.”



Starting in May, vitaminwater will co-brand its irreverent bottle labels…24 million bottles of sync will feature a MySpace Music logo and promotional codes will be printed under each cap. This will allow drinkers to ‘sync up while they drink up’ by visiting MySpace Music and downloading a free Mp3 of their choice (yes, we said free!)



“We see it every day, people with their headphones on, listening to their favorite songs and drinking their favorite vitaminwater,” said Rohan Oza, Chief Marketing Officer for glacéau. “vitaminwater is a lifestyle brand, and is deeply rooted in the music and entertainment communities. Music is a passion point for many of our consumers and partners, so teaming with MySpace Music was a natural choice.”



Sync, vitaminwater’s latest hit, will be playing across all the airwaves, in a national advertising campaign that includes print, online, radio and in store promotions for the new variety and free music downloads. The campaign will feature Alicia Keys, Carrie Underwood and 50 cent – three of today’s most influential artists, vitaminwater partners and MySpace Music friends.



“Since I’m on the road a lot, I have to take special care of two things – my music and my health,” said vitaminwater partner and Academy of Country Music Awards entertainer of the year, Carrie Underwood. “vitaminwater sync, helps me with both.”



For more information please visit vitaminwater’s official MySpace profile at: www.myspace.com/vitaminwater.



About MySpace Music



MySpace Music is a landmark joint venture among MySpace, The EMI Group, Sony Music Entertainment, Universal Music Group, Warner Music Group, and Sony ATV, and whose independent music partners include Alternative Distribution Alliance, Caroline, Fontana, RED, The Orchard, IODA, Nettwerk Music Group, INgrooves, IRIS Distribution, Royalty Share and Wind-up Records. MySpace Music offers an ever-growing catalog of freely streamable audio and video content, user-friendly e-commerce solutions, personal music players, and user and artist playlisting. MySpace Music aims to empower major, independent, and unsigned artists to monetize their content through multiple revenue streams by allowing the MySpace community to freely stream premium content in an ad-supported environment, purchase MP3s and ringtones, create and share playlists, and ultimately buy merchandise, concert tickets, and other digital and physical goods. MySpace Music also connects artists and fans in the offline arena through various concert series and live events including Secret Shows, MySpaceLIVE!, Transmissions, The Release, Front to Back and The List.



about glacéau



it all started when one thirsty man named darius wanted better water but couldn’t find any worth drinking — so he decided to make his own. word got around, thus emerged glacéau, a fresh new approach to bottled water. today, glacéau is a leader in the bottled water industry and the pioneer of the enhanced water category — maker of vitaminwater®, #1 bottled water in the united states, and smartwater®, #1 premium bottled water in the united states. glacéau is all about helping thirsty people like you responsibly hydrate with something truly good for your body. for more information visit www.glaceau.com.