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CHICAGO–(BUSINESS WIRE)–Gatorade and Michael Jordan share one of the most prominent and enduring partnerships in sports, and to commemorate the all-time great’s induction into the Naismith Memorial Basketball Hall of Fame this fall The Gatorade Company, a division of PepsiCo (NYSE:PEP), is unveiling the Limited Edition Jordan Series of Gatorade® Thirst Quencher. These new offerings, which will be available from early July until supplies last, celebrate several of Jordan’s legendary “G” moments – then, now and forever – and offer fans six opportunities to take home a piece of Jordan history.
“From its role fueling Michael Jordan on the court to the unforgettable ‘Be Like Mike’ ad campaign, Gatorade was as much a part of Michael’s game as his explosive leaps or his trademark fade-away,” said Sarah Robb O’Hagan, chief marketing officer for Gatorade. “Michael’s Hall of Fame induction is the latest ‘G’ moment in a career filled with them, and fans will certainly want to have a piece of history by collecting all six of these commemorative bottles.”
The Limited Edition Jordan Series features three new flavors of Gatorade Thirst Quencher which represent Jordan’s career then, now and forever. There are six variations in all, and each tells a portion of the Jordan story through pictures and words. They include:
THEN – Championship Blue (Berry Cherry Blend): Two labels celebrate Jordan’s early rise to stardom. The first honors his days at E.A. Laney High School in Wilmington, N.C., where Jordan once was cut from the varsity basketball team. Jordan, who kept a stash of Gatorade in his garage to fuel his training, rebounded through increased guts and dedication to become the school’s best player. A second “then”-themed label showcases his time at the University of North Carolina, where Jordan famously hit the game-winning shot for the Tar Heels during the 1982 NCAA Finals.
NOW – Championship Gold (Citrus Orange Blend): Based on Jordan’s favorite Gatorade flavor, the citrus orange blend of Championship Gold turns the spotlight on Jordan’s enduring business acumen.
To read the rest of this press release in a multimedia format with video and downloadable images, please go to: http://mnr.onthescene.com/Gatorade/now-then-forever.html