Saint Louis, MO, July 23, 2010: BigQuark LLC, a Saint Louis, Missouri beverage company, is pleased to announce the release of its new product– BeautySleep™. BeautySleep™ is a 2oz. advanced dietary supplement that combines anti-aging compounds and cell-protecting anti-oxidants with sleep enhancers. BeautySleep™ contains ingredients that are clinically proven to fight the signs of aging by maintaining skin elasticity and tone, slow the effects of aging and protect cellular and tissue health while providing a good night’s sleep. Beautysleep™ does not require a prescription, has zero calories, no sugar and a floral mint flavor. BeautySleep™ is designed to fulfill the needs of baby boomer women who want to maintain their youthful appearance while providing a better night’s sleep.
Baby Boomers have an estimated $2 trillion in annual spending power and are clearly the largest and most influential consumer segment in that CPG (Consumer Packaged Goods) category. The anti-aging market alone is the fastest growing segment and is presently a $30 billion dollar market and will grow to $70 billion in the next three years.
In today’s high stressed world, a Starbucks on every corner and high consumption of caffeine, it is no wonder that 67% of Americans report not getting enough sleep. In 2008, $604 million was spent on over-the-counter sleep aids and will soon outsell prescription brands. As reported by Market Daily, January 2, 2009, sales of sleep aids will increase to nearly $760 million by 2013 gaining nearly 10% annually.
During sleep is when your body naturally repairs itself from the day’s damage; if you are not sleeping enough or deeply enough, then you are not allowing your body to properly repair itself and can actually cause additional stress and age faster. BeautySleep™ helps you get that rejuvenating sleep while nourishing and protecting your skin and body with the needed vitamins, minerals, anti-oxidants and anti-inflammatories exactly when your body needs them.
BeautySleep™ has combined two of the fastest growing segments (beauty & sleep) into one product and has positioned it to the consumer with the most disposable income.
“We are very excited about our September 1st launch and look forward to letting everyone experience our proprietary product,” said Clark Wolfsberger, President of BigQuark LLC. “A tremendous amount of research and development went into this product to address the needs of women who are looking for a way to maintain their youthful appearance and sleep better.”