Hangover Joe’s Holding Corporation Completes Name and Stock Symbol Change

Appoints NYC based CSIR Group for Investor Relations Services

COLORADO SPRINGS, Colo., Aug. 1, 2012 /PRNewswire/ — Hangover Joe’s Holding Corporation (“Hangover Joe’s” or the “Company”), the only officially licensed all natural recovery shot from the movie “The Hangover”, announced today it has completed the process to change its name and trading symbol. Effective immediately, the name of the Company is officially changed to Hangover Joe’s Holding Corporation with a trading symbol of (OTCBB: HJOE) to more accurately represent its business activities as a functional lifestyle beverage company.

To assist the Company in attracting new investors and to communicate its corporate strategy to shareholders and the investment community, Hangover Joe’s has retained the services of NYC-based CSIR Group. CSIR’s investor relations team will work directly with Hangover Joe’s executive management on a cohesive outreach program aimed at gaining investor community exposure and increasing their brand in the financial community and beyond.

We are very pleased that FINRA has granted our name and symbol change to more accurately reflect the true nature of our business. As for CSIR Group, we are confident their combination of small-cap expertise, hands-on experience and solid reputation will support our capital markets objective,” stated JW Roth, Chairman.

About Hangover Joe’s

In just three years since its market debut, Hangover Joe’s The Hangover Recovery Shot has become the Number One selling hangover recovery product in the country, favored by young partiers and mature individuals alike to help them feel revived and alert the morning after an all-night bash or a few too many drinks with the boss or a client.

The Hangover Recovery Shot is currently distributed in nearly 30,000 retail locations in the U.S., including participating 7-Eleven stores, Racetrac, Loves Truck Stops, Valero, Hastings Entertainment, MGM Resorts, Harrah’s, Terrible’s Gas Stations, Stripes Convenience. The product is also distributed through McClane, Core-Mark, Wirtz Beverage Group, Republic National Distributing and several other regional beer and wine distributors across the U.S. The company also has licensing and distribution deals in Australia, New Zealand and Canada.

Named the Number One New Product at the 2011 National Convenience Store Show, Hangover Joe’s has also earned a Four-Star rating from BevNET Magazine, the leading beverage industry trade magazine. The Hangover Joe’s crew, complete with nurses to administer The Recovery Shot to guests, is a regular at major sporting events and concert gatherings around the country, including the massive Rock on the Range festival in Columbus, Ohio, the Carolina Rebellion in Rockingham, N.C. and St. Louis Mardi Gras.

For more information please visit: www.hangoverjoes.com.

About CSIR Group

Headquartered in New York City, the CSIR Group offers public and soon-to-be public companies a complete array of investor relations services, working primarily with emerging market and market-leading small cap companies. With over 20 years of experience and a wealth of contacts in the investment community, the CSIR group provides clients with world-class investor relations advice. Please visit: www.csirgroup.com.