NEW YORK — Frava, the naturally caffeinated fruit juice company, inked its largest distribution deal to date by signing with Drink King Distributing Company Inc. Effective immediately, the deal will bring Frava into thousands of stores across New York City, Long Island, and New Jersey.
Frava had been approached by several of the region’s largest distributors and spent the last month making one of its more important decisions to date. Evan Berman, Frava’s Founder and CEO, noted “It is incredible to think we’ve got to this point so quickly. We didn’t just want a distributor. We wanted a partnership and that’s exactly what we’ve got with Peter, Sal and their team.”
Drink King, based in Edison, N.J. is the fastest growing distributor in the region. They pride themselves on their unparalleled commitment to customer service and boast a portfolio that includes Sparkling Ice, Marley’s Mellow Mood, Aqua Hydrate, Everfresh and Nth Degree. Despite having a combined sixty years of beverage experience, neither Drink King CEO, Peter Strahm nor its Director of Sales, Sal Salvato, remember seeing the type of focus and energy that Berman and his Team bring to the table.
When asked to comment, Salvato remarked “I see them and I know Frava works. They are sampling multiple times a day, sponsoring events, coming to our sales meetings and doing what it takes to build the brand. Ithink they find time to sleep but I’m not positive.”
Launched in January of 2013, Frava is simply real fruit juice infused with the natural caffeine from green coffee beans to provide you with everything you want in a drink and nothing you don’t . Fruit + Java = Frava. It’s not rocket science because it shouldn’t be. Frava comes in four refreshingly nutritious flavors: Cranberry Orange, Pineapple Orange, Peach Mango, and Pomegranate Acai.