Icelandic Glacial™, award-winning, premium natural spring water from Iceland, announced today the expansion of its home-delivery program to include select areas in Chicago through an initiative with the Chicago Tribune. The company has been offering home-delivery of Icelandic Glacial™ natural spring water to Southern California and South Florida via the Los Angeles Times and the Sun Sentinel since 2012.
“We are very pleased with the initial success of our home-delivery program and aim to share the raw, natural beauty of Iceland with even more people around the world,” commented Jon Olafsson, chairman and co-founder, Icelandic Glacial™. “The expansion of the home-delivery program to Chicago is a natural next step as we continue to grow our footprint in the U.S. market.”
The brand’s marketing and distribution deal with Tribune Company’s Chicago Tribune Media Group will provide those who opt into the program with the opportunity to have Icelandic Glacial™ Water delivered to their homes and offices. Orders are fulfilled by utilizing existing resources, such as customer service support and distribution infrastructure. This delivery model mirrors the company’s international shipping methods and reduces unnecessary emissions by using existing truck space and routes, thereby minimizing the overall carbon footprint.
“Consumers in Southern California and Florida have responded very positively to our Icelandic Glacial home-delivery program, so we are excited to extend the service to Chicago,” commented Bob Thomas, vice president of distribution fulfillment for the Chicago Tribune. “This allows us to further maximize our distribution and marketing capabilities and we look forward to working with Icelandic Glacial on further expansion into other Tribune Publishing markets.”
As with The Times and Sun Sentinel alliances, the Chicago Tribune will leverage its print, digital and mobile advertising, sampling and direct mail assets in support of the program. Details on home-delivery of Icelandic Glacial™ in the greater Chicago area, Southern California and South Florida are available at www.buyicelandicwater.com.
About Icelandic Glacial Natural Spring Water™
Born and bottled in Ölfus, Iceland, Icelandic Glacial™ is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations. An environmental pioneer in the industry, Icelandic Glacial™ uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint.
The source of Icelandic Glacial™ is Iceland’s legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 5,000 years ago. The Spring has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy. The Ölfus Spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial™ possesses exceptional balance that is the envy of the industry, featuring a naturally occurring low mineral content and naturally high alkaline pH level of 8.4.
As a testament to its exceptional purity, Icelandic Glacial™ was chosen by Parfums Christian Dior as the exclusive hydration method, which is used in their Diorsnow line of skin-lightening beauty products.
Icelandic Glacial™ is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007.
For more information about Icelandic Glacial™, visit www.icelandicglacial.com