Just Chill Added to Kroger’s ‘Taste of Tomorrow’ Program

VENICE BEACH, Calif. — JUST CHILL® with the PR, right? Well, we’ll keep our cool®.

We just can’t ignore recent JUST CHILL® features on NBC’s Today Show and in the Wall Street Journal—just as we begin our new partnership with national supermarket titan The Kroger Co.

This month JUST CHILL® launches as the only relaxation drink in Kroger’s inaugural Taste of Tomorrow “Emerging Beverage” program.

“This is a category with big potential,” says Mathis Martines, Kroger’s Sr. Category Manager for Innovation. “JUST CHILL® has a great message, packaging, and strong flavor profiles that our customers demand. We’re looking forward to offering this to our shoppers.”

JUST CHILL®, the natural beverage that helps reduce stress, is coolly sipped at the innovative workspaces of Yelp, DropBox, Survey Monkey, and Disney Interactive. “We have placed JUST CHILL® in numerous high-tech companies, and they love it,” says Kurtis Bosacki, Director of National and Global Accounts at the leading vending distributor O’Sullivan Vending Co.

Anyone can buy JUST CHILL® in Whole Foods, Vons, even online at Amazon.com. So when Kroger wanted a drink devoted to less-uptight living for their inaugural best-in-class program they chose to JUST CHILL® too.

“We’re thrilled to be the relaxation drink selected for Kroger’s Taste of Tomorrow program,” says Max Baumann, our CEO at The Chill Group, Inc., who’s been known to sell out stores in popular founder samplings. “Kroger’s commitment to innovative and healthy beverages is obvious and in perfect alignment with our mission to bring the stress-reducing benefits of JUST CHILL® to a bigger audience.”

ABOUT JUST CHILL

JUST CHILL is a natural “chill” drink born on the beaches of Southern California. Available in three flavors—Tropical, Rio Berry, and Jamaican Citrus—it uses the clinically supported ingredient Suntheanine® (made of the green-tea compound l-theanine) to reduce stress and enhance mood without causing drowsiness. The company’s mission is to make the world less uptight and more laid-back, helping people keep their cool in the moments that matter most. JUST CHILL® is currently distributed in Whole Foods (Southern Pacific region), Fresh and Easy, Select Vons and Pavilions, Select King Soopers, The Fresh Market, Amazon.com, and others (see the website’s Store Locator). One percent of sales are donated to the 1% For The Planet® Foundation to help protect our planet’s natural resources.