Muscle Milk Organic Launches Exclusively at Target

00751 REV01.04-13 Muscle Milk Organic 244mL Edge Tetra Pak - VanillaBENICIA, Calif. — CytoSport®, one of the largest sports nutrition companies in the U.S. and parent company to Muscle Milk®, announced today that it has launched Muscle Milk Organic ready-to-drink shakes exclusively into nationwide Target stores and online at  The 8.25 oz. ready-to-drink shakes contain 15 grams of USDA certified organic protein, 120 calories and are gluten free.  Muscle Milk Organic is available at Target or in Tetra 4-packs in chocolate and vanilla flavors.

“We constantly strive to remain on the forefront of product innovation, and we recognize the demand in the marketplace for organic product options,” said CytoSport Chief Marketing Officer Nikki Brown.  “The Muscle Milk brand has always appealed to a wide range of consumers:  men, women, active lifestylists, fitness enthusiasts, weekend warriors and professional athletes, and the organic line meets the workout recovery and snack needs for protein users across the entire spectrum.  Muscle Milk Organic will also serve as a fantastic protein option to educate new users on the importance of protein in one’s daily nutrition routine.”

Sweetened with organic cane sugar and organic stevia, Muscle Milk Organic is also low in saturated fat and cholesterol.  It’s one step closer to nature’s way of fueling workout recovery or as a guilt-free source of protein whenever the body needs it.

For more information on Muscle Milk Organic or to receive media samples of the new product, please contact Brittany Cranston at 504-234-9077 or .

ABOUT Muscle Milk®

Muscle Milk® Ready-to-Drink is a protein-enhanced functional beverage that helps promotes workout recovery, lean muscle growth and sustained energy. Muscle Milk takes the guesswork out of high performance nutrition, delivering a unique blend of premium proteins, complex carbohydrates, functional fats, vitamins and minerals. CytoSport®, the maker of Muscle Milk, is one of the largest sport nutrition companies in the United States and offers a complete line of protein-enhanced powders, shakes and bars. CytoSport was recently listed as one ofFast Company’s 2014 top 10 most innovative fitness companies in the world.  Muscle Milk was named 2008 Best Functional Beverage and Beverage of the Year by BevNet,  2009, 2011 and 2012 Ready-to-Drink Beverage of the Year by and was named one of CircleUp25’s 2013 most innovative brands according to Forbes.