CHATTANOOGA, Tenn. — The Double Cola Company is pleased to announce that MINŌKU Coconut Water, the company’s “sweet-tasting” 100% natural coconut water, is now available through a partnership with Nature’s Best, “the largest privately owned wholesaler-distributor of health and natural food products in the natural products industry.”
MINŌKU Coconut Water launched this month at Natural Products Expo West, the leading trade show for natural and organic products. Just in time for the show, Double Cola created a partnership with Nature’s Best. The company believes MINŌKU Coconut Water will be a perfect addition to the Nature’s Best account base.
“We are excited for the opportunity to expand Double Cola’s products into the natural beverage channel. We decided to partner with Nature’s Best, as they are the largest privately owned wholesaler of health and natural food products able to service the Western U.S., Alaska and Hawaii,” says Larry Butler, Business Development Manager for Double Cola.
Double Cola is launching the new partnership with an aggressive price promotion. A Buy One, Get One Free (BOGO) campaign will start in April to drive product trial among the retailers serviced by Nature’s Best. The price promotion will run for three months.
While the company is thrilled about this opportunity for MINŌKU Coconut Water, it also is excited for what’s to come with its other natural beverage line ZILI Tea. The company has high hopes of adding ZILI Tea to the Nature’s Best portfolio later this year. ZILI Tea is a functional tea line enhanced with B-vitamins. Butler is confident in the potential of Double Cola’s natural product lines. He explains, “We are proud to offer consumers healthier lines with unique benefits. We were very careful in deciding the origin and balance of young and mature green coconuts for our coconut water. They are ethically harvested from a preferred soil type in Thailand. And for the RTD tea line, we added B vitamins to increase the health benefits of our every-day tea.” Altogether, Double Cola is proud to offer natural, functional beverage lines in addition to its one-of-a-kind soft drink portfolio.
About Double Cola
The Double Cola Company is headquartered in Chattanooga, T.N. and works with a dedicated network of authorized bottlers and distributors to deliver refreshingly different products at home and abroad. For more information, please visit www.double-cola.com.