Owl’s Brew Announces Further Retail Expansion

OwlsBrew_productBALTIMORE — Owl’s Brew, a “tea crafted for cocktails,” will be showcased at this year’s Natural Products Expo East Trade Show, the leading trade show in the natural, organic and healthy products industry. Owl’s Brew is the first ready-to-pour tea mixer — it is fresh-brewed in micro-batches, and its three flavors are versatile and designed to pair with a wide range of spirits, as well as beer and wine.

At the trade show, Owl’s Brew will showcase specialty Halloween and Holiday cocktails using all three of Owl’s Brew signature flavors: Coco-Lada, sweet with a spicy kick, rounded out by coconut and sweetened with natural agave; Pink & Black, a robust darjeeling, with a hint of hibiscus, sweetened with agave; and The Classic, English breakfast with a tart twist, sweetened with agave. Each serving is between twenty to forty calories.   “We believe that our customer is sophisticated when it comes to ingredients and flavor,” said Partner and COO Maria Littlefield, “which is why we say, “Drink Wise,”.  Owl’s Brew is a  premium, versatile mixer that pairs well with multiple spirits.”

Owl’s Brew launched in August 2013, and in the past three months has greatly widened its distribution network.  In Northern California, Owl’s Brew will now be distributed by Renaissance Specialty Foods, and will launch at all Nugget Markets.  In Southern California, Owl’s Brew will be distributed by Gourmet Merchants International, and will be launching at all Whole Food Markets in the Southern Pacific region.  In Pennsylvania and Ohio, Owl’s Brew will soon launch at Giant Eagle Market Districts with distribution by both Midland Foods and Alber & Leff, and in Kentucky, Owl’s Brew will be distributed by Spicewood, and soon launch Liquor Barn.  This fall, Owl’s Brew will launch at all Whole Food Markets in the Rocky Mountain region, distributed by Crown Pacific.   Additionally, Owl’s Brew will be available at all 86 Crate & Barrel locations this winter.

“We are excited about our continued expansion and the opportunity to bring Owl’s Brew to new markets.   We are proud to be leaders in this category, ” said Jennie Ripps, Founder and CEO.

Owl’s Brew is sold nationally at The Fresh Market,  BevMo!, Fairway Market, West Elm, Williams-Sonoma, and Whole Foods, among others.

Owl’s Brew has received significant recognition and praise in the food and beverage industry over the last year. Owl’s Brew  was selected as a finalist for “Outstanding New Product” at the Sofi Awards, the specialty food industry’s most prestigious honor. Owl’s Brew was also the winner of  BevNet’s “New Beverage Showdown” and selected as a finalist for the Nexty Awards. Most recently, Owl’s Brew won a BevStar Award, and was chosen by The Gourmet Retailer’s Editors as one of the best new products of the year.

Owl’s Brew. Drink Wise.

To learn more about Owl’s Brew, please visit: www.theowlsbrew.com, and follow @theowlsbrew #followtheowl


Owl’s Brew, the first ever “tea crafted for cocktails,” is fresh-brewed in micro-batches from whole tea leaves, fruits and spices.  Owl’s Brew is meant to pair with a range of spirits for cocktails with a fresh and delicious flavor profile.  Founded by tea enthusiasts and experts in blending and flavors, Jennie Ripps and Maria Littlefield, Owl’s Brew is the first tea mixer available on the market.  Tea cocktails are a major trend, and Owl’s Brew is a sophisticated option for the at-home mixologist.   “Drink Wise:”  Owl’s Brew is an all-natural product that is rich in antioxidants, and is 20-40 calories per serving.  Owl’s Brew is available in two sizes:  32oz bottles (16 cocktails) and 8oz mini (4 cocktails), and as a gift-set.  The recommended serving is, “2 Parts Brew, 1 Part Booze,” poured on the rocks or shaken, or equal parts when mixing with beer or wine.  Owl’s Brew may also be served as a mocktail.

For more information:  www.theowlsbrew.com, #followtheowl @theowlsbrew