CHICAGO, IL. — Protein2o Incorporated, manufacturer of Protein2o® (http://www.drinkprotein2o.com), announced today that its full line of protein-enhanced waters will be available at Hy-Vee stores (http://www.hy-vee.com) beginning in June 2014.
Hy-Vee is an employee-owned chain of 235 supermarkets located throughout the Midwestern United States. Hy-Vee ranks among the top 25 supermarket chains and the top 50 private companies in the United States. Its 235 stores are located in eight Midwestern states: Iowa, Illinois, Missouri, Kansas, Nebraska, South Dakota, Minnesota and Wisconsin.
Protein2o is the first line of low-calorie waters enhanced with 15g of protein and a blend of nourishing electrolytes, available in lightly flavored Berry Splash, Grape Splash and Lemon Splash. Protein2o was developed to target health conscious men and women who lead active, on-the-go lifestyles.
“The addition of Hy-Vee stores is another solid step in our continuing rollout of Protein2o products. Hy-Vee stores, which have a long history of quality and excellence, are a well-established mainstream grocery retailer. We’re proud they’ve added Protein2o products to their shelves,” said Robert M. Kral, Protein2o President and CEO.
Mr. Kral continued, “Because ‘every body’ needs protein regularly, the product has been well received by the market across all demographics. With only 70 good-for-you calories delivered in a healthy water, health and weight conscious consumers – which is nearly everyone today – are particularly attracted to the product. That’s one of many reasons why we believe we’re delivering incremental sales to retailers.”
Protein2o is the #1 protein water in the world. Headquartered in Melrose Park, Illinois, Protein2o was born of the traditional values of its founders and the idea that there’s a better way to consume the stuff that’s good for you — including the two nutrients most important to our bodies: water and protein. At the time, the notion of protein-enhanced water seemed, well, kinda weird. But, we thought, what if we make it taste truly wonderful? And so, using fresh spring water and natural flavorings Protein2o created low calorie, lightly flavored waters enhanced with electrolytes to keep you hydrated and 15 grams of protein to keep you going. What started as a crazy idea, turned out to be a thirst-quenching, body-nourishing, tongue-tickling treat. To learn more, visit us at drinkprotein2o.com or join the protein movement @protein2o.