DENVER — Denver based cold-pressed juice company Vibrant Earth Juices is now available for purchase at 15 different Safeway stores throughout the Front Range Cities including Denver, Boulder, Fort Collins, and Colorado Springs. Following this initial launch with Greenshoots Distribution, Vibrant Earth will expand to 17 more Colorado stores and then move towards distribution in the Rocky Mountain Region.
Safeway recently began refocusing their efforts on providing healthier products to their consumers. Because of this, they’ve added a new section of wholesome, super- premium beverages to their produce department that includes the Vibrant Earth lineup of 4 of their most popular SKU’s – Energy, Immunity, Purify, and Glow.
Registered Dietitian, Jill Latham, started Denver based cold-pressed juice company Vibrant Earth Juices in May of 2011 with the intention of creating a nutritionally sound and healthful product in an industry where consumers are expected to not eat. She created the Vibrant Earth line while completing her Dietetic internship at California Polytechnic State University, making sure each cold-pressed juice contained the proper amount of vitamins and minerals in each bottle. Latham also chose to use differentiating ingredients like turmeric, dandelion greens, and flax meal to increase the nutritional density of each product.
Even with the increasing popularity of juicing, not all consumers are convinced. Many experts have argued the fact that fruit juices only contain carbohydrates, with minimal fiber. Latham was prepared to address this issue by adding flax oil to all of the Vibrant Earth Juices to help the body properly absorb fat-soluble vitamins and prevent the high spikes in blood glucose levels. The oil also provides sustained energy from the natural sugars.
Moreover, a majority of the Vibrant Earth business is driven by the sales of their three and five day cleanses. Juice cleanses are often available in one, three, or five day increments. Cleansers are expected to only drink six cold-pressed, organic juice throughout the day. The idea behind this process is that the high content of vitamins and minerals detoxify and eliminate waste through the kidneys and the liver, reviving the metabolism, and bringing your body back to alkalinity.
Latham also provides her clients with an intensive cleanse manual, a shopping list, and a handful of recipes she recommends they consume once they’ve completed the program.
Vibrant Earth is one of the original brands that started the wildly popular juice and cleanse trend – a national phenomenon enriching the lives of health-conscious consumers. Developed by Nutritionist, Jill Latham, who holds a Masters of Science in Nutrition, Dietetics, and Food Science and is a Registered Dietitian, Vibrant Earth Juices’ goal is to energize, heal, and rejuvenate your body, all the while being grounded in a strong scientific and researched-based Nutrition practices.