NEW YORK — Vita Coco coconut water, one of the fastest growing beverage brands globally and the U.S. sales leader in coconut water, today confirmed the appointment of Toronto-based Beverage World Inc. as the brand’s new master distributor for Canada’s convenience and food service channels.
Beverage World Inc. is based in Ontario. The privately-held 15-year-old company specializes in emerging and pioneering non-alcoholic beverage brands and counts Calypso Lemonades®, ALO™ aloe vera juices and The Pop Shoppe® sodas amongst the exclusive brands it has helped build in the Canada market.
“We are thrilled that Beverage World will be representing Vita Coco in Canada,” says Beverage World VP Stefan Kergl. “We look forward to being part of Vita Coco’s dedicated and successful distribution network and plan to make the brand as omnipresent in Canada as it is in the U.S.”
The announcement of Vita Coco’s new distribution relationship in Canada follows the recent news of the brand’s plans to enter China in 2015, in partnership with new investor Red Bull China.
The Vita Coco brand has experienced strong international growth since 2010, when it first entered the U.K., the brand’s first overseas market. Interestingly, Vita Coco’s sales in London have recently surpassed the brand’s sales in New York City, which had long been Vita Coco’s largest metropolitan market. Vita Coco is now available in 12 countries outside the U.S.
About Vita Coco
Vita Coco is a leading coconut water beverage brand founded in New York and now available in the U.S., Canada, Europe and Japan. Informed consumers, pro-athletes, health & wellness experts and in-the-know celebrities have all become fans of coconut water, swearing by the Vita Coco brand for its delicious flavor, hydrating properties and replenishment benefits. Award-winning Vita Coco counts Madonna and Matthew McConaughey amongst its investors and is sold at major groceries and retailers as well as on Amazon. Vita Coco’s products include Vita Coco, Vita Coco Cafe and Vita Coco Kids. Visit www.vitacoco.com for more information.
Stefan Kergl, Vice President
Beverage World Inc.
Tel: 905-643-7713 Ext.223