Rumble Makes its U.S. Debut

Victoria, British Colombia (Summer 2015) – Rumble, the all-natural, nutritionally balanced protein supershake, is pleased to announce its highly anticipated arrival in the United States. Featuring over 3000mg omega-3s, 20g of protein and 7-8g of fiber per bottle, Rumble is an off the charts nourishing beverage designed for busy and nutrition-conscious consumers who are unwilling to compromise health for convenience. Rumble is gluten-free, non-GMO, soy-free and 99.8% lactose-free and available in Vanilla Maple, Dutch Cocoa and will be launching its newest flavor Coffee Bean this fall.

“We are thrilled to officially launch in the U.S., allowing us to put supremely nutritional beverages in even more consumers’ hands,”said Paul Underhill, co-founder of Rumble. “We have always kept a close eye on the ever-expanding U.S. beverage industry and are excited to join these competitive ranks, offering Americansan upgrade in taste and nutrition.”


Underhill, who was born with cystic fibrosis and underwent a double lung transplant in 2011, was on a quest for a natural, nutrient-dense beverage to keep him optimally nourished prior to surgery and throughout his recovery. He first developed the recipe that served as the foundation for Rumble in his very own kitchen. Upon realizing the need in the industry for a beverage like Rumble, he enlisted the help of two co-founders, naturopathic physician Dr. Kim McQueen and former banker James McQueen, to help bring Rumble out of the kitchen and onto shelves. After three years of thorough research, development and tasting, Rumble was born.

Rumble meets the demands of the current consumer who is looking for a multi-tasking, all-in-one functional beverage. “When we started Rumble, our initial customers were mostly athletes and health-conscious individuals,” says Underhill. “The majority of our customers today are a direct reflection of current lifestyle trends, and such, are always on-the-go. They may not have time for a proper meal or snack, so they look to Rumble when they need a tasty, convenient, nutritious option.”

Each bottle boasts “super” antioxidant-rich ingredients like kale, spinach, pumpkin seed oil, pomegranate and beet juice. Rumble is also the only beverage on the market to combine a significant amount of omega-3s, in the ideal 2:1 proportion of omega-3 to omega-6, with a hefty dose of protein.

Rumble is available in select Whole Foods Market locations (South Pacific and Mid-Atlantic), in addition to over 500 other natural and specialty stores throughout the U.S., and at and Throughout the course of 2015, Rumble will continue rollout in additional Whole Foods Markets regions as well as natural and specialty stores nationwide.

For more information, please visit and follow Rumble on Facebook (/drinkrumble), Twitter (@drinkrumble) and Instagram (@drinkrumble).

About Rumble Supershake:

Rumble is an all-natural, nutritionally balanced protein supershake containing 20g protein, over 3000mg omega-3s and 7-8g of fiber per bottle. The ready to drink, shelf stable beverage contains premium ingredients and is certified gluten-free, non-GMO, soy free and 99.8% lactose free. Rumble’s proprietary protein blend includes fast absorbing, high-quality whey protein isolate, helps muscles recover and provides lasting satiation. Available in three delicious flavors, Vanilla Maple, Dutch Cocoa and Coffee Bean, Rumble delivers delicious, all-natural nutrition on-the-go for consumers who are unwilling to compromise health for convenience. As part of the brand’s social mission, Rumble is a participating member of the One Percent for Hunger initiative, an alliance of businesses financially committed to eliminating hunger locally and abroad. Rumble’s innovative, re-sealable bottles are 100% recyclable and repurpose-friendly.

To learn even more about Rumble’s journey to success, watch this clip from Canadian’s top-rated show, Dragon’s Den, when Paul, James and Kim got all five investors ready to RUMBLE!