ATLANTA–(BUSINESS WIRE)–This summer, The Coca-Cola Company is launching special limited edition patriotic packaging to honor and celebrate the nation’s service men and women and to commemorate The Company’s longstanding partnership with the United Service Organizations (USO) in honor of its 75th anniversary.
The limited-edition Share a Coke® and a Song packaging will feature the classic patriotic song lyric, “I’m Proud To Be An American.” The custom designed red, white and blue 16-ounce Coca-Cola® cans are available in select convenience and grocery stores nationwide now through July 4thwhile supplies last. Additionally, 20, 24 and 35 family packages of 12-ounce Coca-Cola® cans will be wrapped with the patriotic design. As NASCAR’s top drivers prepare to rev their engines at the Coca-Cola 600—the country’s largest Memorial Day celebration— the Share a Coke® and a Song fan activation at Coca-Cola 600 will feature kiosks where race fans can read about Coca-Cola’s 75-year partnership with the USO and join the “Campaign to Connect” which encourages them to help the USO send one million thank you messages to service members globally. Coca-Cola and the USO will honor 75 service members and USO volunteers at the beginning of the race and Grand Marshal, General (Retired) George W. Casey, Jr., Chairman, USO Board of Governors will give the command to get the Coca-Cola 600 underway.
“Our partnership with the USO dates back to 1941 and we have worked together for 75 years to help keep service members refreshed all over the world,” said Erika von Heiland Strader, director, Community Marketing, Coca-Cola North America. “The custom patriotic packaging is Coca-Cola’s special way of commemorating and thanking the USO for its many years of impactful work to help keep the nation’s military men and women connected to family, home and country throughout their time of service.”
This Memorial Day weekend, Coca-Cola 600 attendees will also get a taste of the official Share a Coke® and a Song experiential tour where they can listen to popular tunes while flaunting their lip syncing skills and staying refreshed with ice-cold Coca-Cola beverages. “This is an exciting year for us and we are thrilled that our longtime partner Coca-Cola is playing a large role in the USO’s 75th anniversary celebration,” said Kymm Carlson, USO director of corporate alliances. “Enduring support like Coca-Cola’s has a great impact on how the USO is able to deliver refreshments worldwide to our men and women in uniform that leaves them feeling connected to the country they serve.”
The patriotic celebration will continue through July 4th weekend as part of the Coke Zero 400 Powered By Coca-Cola at Daytona International Speedway.
Visit Coca-Cola Journey to learn more about the Coca-Cola 600 activations and 75-year partnership between the USO and The Coca-Cola Company.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo,visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn atwww.linkedin.com/company/the-coca-cola-company.
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