Sipp Hits the Target

summerpearSipp Sparkling Organics today announced that, beginning in March, four of the brand’s varieties will be carried by 1,200 Target stores across the U.S.

Target will be the largest retail partner for Sipp and follows a year of significant expansion for the beverage company. 2015 saw new placement of Sipp at a range of retailers including The Fresh Market, Total Wine & More, fresh&co., Cost Plus World Market, as well as Whole Foods stores in the grocer’s Northern California and South regions. Sipp also inked distribution deals with Dora’s Naturals and H&H Specialty Food Associates and completed a new round of investment.

Sipp founder and CEO Beth Wilson-Parentice described Target’s customers as “looking for better-for-you options for themselves and for their families with high quality ingredients and great taste,” and noted that “it’s fantastic to see large brands like Target excited about Sipp.”

Here is Sipp’s full press release announcing the new placement in Target:

PHILADELPHIA, Pennsylvania (January 12, 2015) – Sipp Eco Beverage Co. has announced that their line of USDA-certified organic beverages, Sipp Sparkling Organics, will be entering approximately 1,200 Target stores nationwide in March.

The chain will be carrying Sipp’s award-winning Ginger Blossom flavor (organic ginger, lime, and vanilla), Mojo Berry (organic blackberry, mint, and lime), Summer Pear (organic pear, green tea, and honey), and Lemon Flower (organic lemon, elderflower, and tarragon).

Target currently operates 1,805 stores in the U.S., with plans for more openings, including urban mini-stores, in 2016. Following a commitment to being an active citizen and good neighbor, 5% of Target’s profit goes to help strengthen their communities.

“It’s fantastic to see large brands like Target excited about Sipp and we are extremely excited to bring Sipp to more shelves across the US,” said Beth Wilson-Parentice, Founder/CEO of Sipp. “We know that the Target customer is looking for better-for-you options for themselves and for their families with high quality ingredients and great taste. We are very much looking forward to working with Target and their entire team.”

In addition to Target, Sipp can be found in retail chains throughout the US, such as Whole Foods Market, Wegmans, The Fresh Market, Earth Fare, Total Wine & More, H-E-B, Central Market, Fairway Markets, Balducci’s, Schnucks, Bristol Farms, Jewel-Osco, and many more. Sipp is also sold in restaurants including French bakery Le Pain Quotidien, NYC-based Fresh & Co, and Mediterranean-style Luna Grill.

About Sipp Eco Beverage Co.

In late 2009, Beth Parentice set out to create a new, healthier soda alternative. After many months of mixing, testing and tasting, Sipp debuted at the Natural Products Expo in Boston and unveiled a brand new line of organic sparkling beverages sweetened with agave. Sipp has received celebrity endorsements as well as awards for packaging and flavors including Best Beverage of 2011 in Beverage World Magazine. Sipp has also been featured in FOOD & WINE Magazine as well as Martha Stewart’s Whole Living Magazine. Visit www.haveasipp.com to find a location with Sipp near you or to purchase Sipp online.

About Target Corporation

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,805 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals more than $4 million a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.