The Flow: Coke vet joins FRS; txt msg marketing for beverages



  • FRS hires former Coke exec as CEO – The FRS Company announced it has named Carl Sweat, a former Coca-Cola, North America executive, as Chief Executive Officer. Prior to joining FRS, he served as Senior Vice President at Starbucks, overseeing the Global Beverage unit. Previously, Sweat spent 22 years at Coca-Cola, North America. Link
  • Text messaging for beverage marketers – Beverage brands seeking to reach consumers in a world of rapidly-shifting media habits may be overlooking their most reliable line of communication: cell phones. Link
  • Starbucks shows muscle with Hint, Seattle’s Best – The coffee giant is adding Hint Water to its coolers and debuting a new line of its own RTD drinks. Link


  • RAW Foods International, LLC announced the rollout of RAAW, a line of all-natural health and wellness vegetable fruit juices containing antioxidants and minerals to aid in combating common bodily ailments. The line comes in five flavors: Better Beets, Carrot Lemonade, Cranberry Ginger, and Cucumber Pineapple. Raaw will be exhibiting at EXPO West Booth #5554. Link


  • Game Juice announced that Game Clucks, a Seattle-based game center, will be selling Game Juice direct to consumers in the greater Seattle area. Link
  • Mosse Beverage Industries announced that it signed an agreement with Wal-Mart Stores, Inc., to place the product in select stores throughout New Jersey. In addition Fairway markets will sell Mosse Beverages in their Brooklyn, Long Island, Manhattan and New Jersey locations. Link
  • BeBevCo announced a distribution partnership with Great State Beverages in Hooksett, N.H. Link
  • Fruit 66 announced the addition of two sales partners: Publix Super Markets, Inc. and Gordon Food Service. Link


  • A bill introduced in the Washington state legislature would prohibit the sale of hybrid alcohol/energy drinks. Link
  • New Yorkers Against Unfair Taxes announced its disappointment with Gov. David Paterson’s proposal to levy a tax on sugar sweetened beverages. Link The New York Association of Convenience Stores also announced its opposition to the plan, predicting that it would lead to a loss of sales for New York stores. Link


  • Lance Armstrong and The FRS Company partnered to create a new advertising campaign that reveals Armstrong’s secret weapon as FRS Healthy Energy. Link
  • Cheerwine announced that it sponsored Wake Forest University’s annual MBA Marketing Summit. The winner will receive the Cheerwine Cup.
  • Dr Pepper Snapple Group announced a renewed pledge of support to the Dr Pepper Museum in honor of the brand’s 125th anniversary. DPS will match funds received by the Museum dollar-for-dollar up to $250,000 per year for three years with the goal of raising a total of $1.5 million by the end of 2012. Link
  • For the third year, Nestlé announced its Pure Life brand of bottled water will support the fight against breast cancer. This year, Nestlé Pure Life brand bottled donated $250,000 to The Breast Cancer Research Foundation. The donation was supported by the sale of more than 2.5 million Nestlé Pure Life “Pink Pack” cases.


  • Nectar Soda, a pink beverage that tastes like almonds and vanilla, is popular in New Orleans, but still unknown elsewhere, reports the New Orleans Times-Picayune. Link
  • Inc. Magazine asked if coconut water is a new fad, in an article that focused on Vita Coco. Link
  • The trouble with energy shots, according to an article from WJXT in Jacksonville, Fla., is that many of them don’t list their caffeine content on their labels. Link


  • The Coca-Cola Co., Inc. announced today that José Octavio Reyes, President Latin America Group, will present at the Consumer Analyst Group of New York conference being held in Boca Raton, FL., at 10:45 a.m. (EST), Friday, Feb. 19. The Company invites investors to listen to the live webcast of the presentation at its Web site, Link
  • Coca-Cola Enterprises announced that Chairman and Chief Executive Officer John F. Brock will present at the Consumer Analyst Group of New York Conference being held in Boca Raton, Florida on Wednesday, February 17, 2010 at 3:00 p.m. ET. The public can access the live webcast through the company’s web site at


  • Continuing its commitment to relief efforts in Haiti, Icelandic Water Holdings ehf announced that the company has donated more than 300,000 bottles – or 230 metric tons – of water to aid earthquake victims. Icelandic Glacial’s donation is equivalent to just over one bottle of water from each person in Iceland.
  • Project7 is working to get food and beverage supplies, including 20 truckloads of gallon jugs of water, to survivors of the earthquake in Haiti. Link
  • Sweet Leaf Tea donated 449,000 ounces of tea, enough to fill and 18-wheeler, to Feed the Children for disaster relief in Haiti. The company also set up a table in front of an Austin coffee shop and gave out 16 oz. cans of Sweet Leaf in exchange for donations of any size. Link
  • The day after the earthquake hit Haiti, Anheuser-Busch‘s AmBev business in Latin America shipped nearly 350,000 cans of fresh drinking water from a brewery it operates in Santo Domingo in the Dominican Republic. Link
  • FIJI Water donated over 136,000 liters of bottled water to the victims of the Haiti earthquake. FIJI Water is working directly with the United States military and will deliver the bottled water to Fort Bragg, North Carolina where the water will be loaded onto a relief flight and air dropped into Haiti. Link
  • The National Hockey League’s Carolina Hurricanes will partner with the Pepsi Bottling Ventures to help the Haiti relief effort by donating case packs of Aquafina water. Link
  • The International Bottled Water Association and the bottled water industry have been working to provide bottled water to the victims of the earthquake in Haiti. IBWA and its members have produced, coordinated and distributed critical bottled water supplies through relief agencies and organizations such as ‘Clean the World’, ‘Convoy of Hope,’ ‘American Red Cross,’ ‘AmeriCares’ and other state and local charities. Link


  • MonaVie announced the introduction of MonaVie (M)mun with Biothera‘s Wellmune nutraceutical. Link
  • Danisco launched a global program which focuses on boosting immune health in refrigerated juices with the addition of a clinical dose of HOWARU Bifido. Link
  • GLG Life Tech Corporation announced the launch of Sweet Success(SM), a new line of stevia extract-based sweeteners. The new Sweet Success series will provide a more cost effective stevia solution. The launch will include a number of new products that are expected to be available by March of this year. Link


  • The Coca-Cola Co., Inc., nonprofit TechnoServe, and the Bill & Melinda Gates Foundation launched a partnership to enable small fruit farmers in Uganda and Kenya to participate in Coca-Cola’s supply chain. Link
  • The Coca-Cola Co., Inc. is considering buying a controlling stake in Russian juice maker Nidan Soki from London-based private equity group Lion Capital, Reuters reported. Link


  • Dox Cardio Water was named as one of the Top Ten Health Items to have in 2010 by the NBC TV show “EXTRA.”
  • DNA Beverage Corporation announced that its Citrus flavored energy drink has been selected as the world’s best tasting energy drink at the World Beverage Competition in Geneva, Switzerland. Link


  • New Leaf Brands, Inc. announced that industry veteran Bill Sipper will join the Company as Chief Operating Officer, effective Feb. 1, 2010. Link


  • The Coca-Cola Co., Inc. has distributed guidelines for employees’ online conduct. The document is aimed at ensuring that the company complies with Federal Trade Commission guidelines and prevents negative publicity from employees’ comments on social media sites. Link
  • Federal investigators said two truckers allegedly stole more than $200,000 worth of Red Bull energy drinks from a Navy commissary in Tennessee. Link