Function Drinks

Product Type:Water: Enhanced; Container: 16.9 fl oz
BevNET Review: Function's Light Weight Blueberry Raspberry is a low calorie drink designed to burn calories through the use of EGCG, gymnema, resveratrol. The flavor itself is quite pleasant, especially given the drink's use of sucralose, and there's are discernable notes of raspberry, blueberry, and green tea flavors to it. And as far as the "function" goes, this is one of the more believable and marketable of the Function Drinks lineup. It?s also one of the flavors where the recently revised bottle and label make sense. After all, when it comes to weight loss, a formula that was "created by physicians" seems much more important than on an energy product. The same can be said for the addition of the "5 calories" badge, which further helps to quickly explain what this product is all about. However, we still feel as though the less prominent placement of the flavor name (in a ring around the top) is a big mistake, especially with more and more entries (and better tasting ones, too) into the calorie burning space. Overall, this is a product that looks more professional and eye catching than its predecessor, but the poor placement of the flavor name is a definite negative.

Product Type:Water: Enhanced; Container: 16.9 oz
BevNET Review: Peach Mango is one of Function?s more recent additions to their "Light Weight" line. With only 5 calories per serving thanks to the use of sucralose and ace-k, Peach Mango is an enjoyable tasting product. The peach and mango flavors are accurate, while the sweetness is natural and doesn?t have too much aftertaste. Functionality, as stated by the name, is substantiated with EGCG (from green tea), polygonum cuspidatum, and gymnema extract. Obviously, there?s no way to tell you whether or not this works, but if you?re into calorie burning drinks, this certainly isn?t a bad choice. On the packaging front, the brand has undergone a transformation, adding a new bottle and label that look much more like a supplement product than former package designs did. While to some degree it looks more polished, we question their effort to emphasize the "Created by Physicians" logo, which, at this stage of the game, is something that we think they should consider dropping altogether. They?ve also added a new "[LW]" badge (short for Light Weight), which is distracting to the eye and will make it even harder for consumers to find the flavor name in its new position (it?s on a thin ring at the top). In addition, the "5 calorie" badge seems like something that?s part of the flavor name and it?s inconsistent with the other products in the Function line. That being said, moving it a bit would probably help things. Overall, the flavor is more or less the same as we remember it, but the new bottle and associated branding changes are ultimately dampened by the product looking more like a supplement and less like a beverage that we?d want to drink on a regular basis.