Last Updated: 7/30/2010 1:15 PM
There are lots of products out there that incorporate images of beach scenes or tropical landscapes, but few manage to actually incorporate these ideals into the flavor of the drink. Indulge Hawaii is an exception to the norm, with 12 percent pineapple juice mixed with organic tea, cane sugar, natural flavors, xanthan gum, and vitamin C. The pineapple juice gives the product both a logical tie to Hawaii and a flavor that’s original and enjoyable. There’s a fair amount of tea flavor to the mix, while the pineapple juice gives it a pleasant tropical flavor. The addition of xanthan gum gives the product an unneeded boost to the thickness, but otherwise, the product is very smooth and clean. On the outside, the fully wrapped bottle has a very clean look to it. However, the name, “Plantation Iced Tea,” doesn’t tell you what’s inside the bottle. Changing this to be more straightforward (and include the word “Pineapple”) seems like it would help. In addition, calling attention to the use of cane sugar from Maui might help. Otherwise, the product has an authentic and high quality feeling to it. Overall, this is a very enjoyable product, but cleaning up the product’s messaging would definitely help.