Review: Komodo Energy Drink
Covers Products: Komodo Energy Drink
Komodo is an energy drink that uses coconut water and an all-natural formulation as its key points of differentiation. It’s sweetened with sugar and stevia and has 50 calories per 12 oz. can.
The product’s functionality appears geared towards the mainstream drinker, with 50mg of caffeine per can -- lighter and closer to a can of soda than to an energy drink, which tends to start at about 10 mg per oz. (a similarly sized can of cola contains typically 30-40mg of caffeine). It also has vitamins, but these are also in smaller amounts when compared to most other energy drinks..
From a taste perspective, it’s pretty tasty as far as the category is concerned -- and even better when you consider that it’s only 50 calories per can. The use of coconut water is nice, but the main flavor seems to be that of coconut flavoring --it's too intense to be exclusively that of coconut water. There’s a secondary flavor that’s kind of mild berry-ish, but it isn’t something that we can really pinpoint as one type of berry versus another. Lastly, you can taste a little bit of the stevia and the functional ingredients, but the finish is clean.
The final piece of the equation is the packaging and branding. Komodo, which is the name of both an Indonesian island and a species of lizard (the Komodo dragon plays a leading role in the wonderful movie “The Freshman) is an innocuous and safe-sounding name compared to the often aggressive alternatives that litter the energy drink category. Then again, it’s hard to imagine who this brand will connect with. We’d say the same about the visuals, which feel safe and sterile rather than visually exciting. We aren’t suggesting that the brand become flashy or load itself up with cliche energy drink branding, but we do feel as though it needs a bit more.Until then, this is a good product, but we have a hard time seeing it as something that will be a breakout brand.