Last Updated: 5/26/2009 4:56 PM
Nawgan, which is initially only available in berry flavor, is a drink that’s designed to support memory and thinking. Flavor-wise, this non-carbonated product tastes much different that we expected it would. The product is formulated with sugar (turbinado to be precise), but has only 25 calories, which means that the level of sweetness is extremely light. In fact, there isn’t a whole heck of a lot of flavor in this thing at all, with the berry flavor having an almost unsweetened taste. It’s not bad, but not overly satisfying either. From a functionality point of view, the product has lycopene (for anti-inflammatory properties), vitamin E (antioxidant), and alpha-glyceryl phosphoryl choline (to help with memory and thinking skills). Looking at the exterior of the can, the design is clean and easy to read, with the product’s purpose placed smack in the middle of the front panel. That text, paired with the name and image of the brain, are pleasing to the eye and clever, which certainly makes it a memorable design. The “created by a clinical scientist” badge might help with credibility, assuming consumers actually see it and read it. Lastly, we’re not sure that they should be in an 8 oz. can as it might be mistaken for an energy drink (that’s what we thought it was). Overall, we like the design of the Nawgan brand and the concept, but we think that it is going to be a tough sell with the product’s weak flavor and non-immediate functionality. Fixing the former would probably be the first, and easier, thing to devote some attention to.