Last Updated: 3/23/2010 1:56 PM
Nawgan is a drink that’s designed to support memory and thinking. Flavor-wise, the latest version of this non-carbonated product is an improvement over the original. Now sweetened with a blend of sugar and stevia, the product has an increased level of sweetness but maintains its 25 calorie profile. This helps make the berry flavor more pronounced and makes for an overall improved drinking experience. From a functionality point of view, the product is designed to help “sharpen the mind” with added lycopene (for anti-inflammatory properties), vitamin E (antioxidant), citicoline (Kyowa Cognizin brand), and alpha-glyceryl phosphoryl choline. Looking at the exterior of the can, the design is clean and easy to read, with the product’s purpose placed smack in the middle of the front panel. That text, paired with the name and image of the brain, are pleasing to the eye and clever, which certainly makes it a memorable design. The “created by a clinical scientist” badge might help with credibility, assuming consumers actually see it and read it. However, since they’ve added a caffeine enhanced berry flavor to the lineup, it seems like adding a larger callout to which flavor has and doesn’t have caffeine would be helpful. Still, this is a big step in the right direction for Nawgan.