Last Updated: 10/29/2009 9:42 AM
Resurrection Anti-Hangover is a product that’s designed to replenish “key nutrients that are depleted with alcohol consumption” by serving as both a mixer and a product that’s consumed prior to drinking. From a flavor point of view, it’s not that distant of a cousin to a classic energy drink, with a berry like flavor that has herbal notes and decent bite to the finish. The flavor is certainly tolerable, if not slightly enjoyable even if consumed on its own. Plus, it’s fortified with B vitamins and ingredients such as taurine, perilla frutescens, agastache, rugosa, glucuronolactone, rhodiola rosea, and black pepper extract. The packaging is the big area for improvement, with an amateurish looking logo that features a slightly abstract looking sad face. It has a very raw and unpolished vibe to it, which will likely make consumers question just how well this stuff works. Plus, they’ve split up the brand name, with “Anti-Hangover” up top and “Resurrection” down below. Tying these together and getting some more appealing graphics would certainly help this brand. Overall, it’s good from a conceptual point of view, but the design and its execution need work.
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