Viva Toro

CompanyViva Toro Beverage Company
Traffic Rank#992
Websitehttp://@@BEVNET_SUBMIT
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THIS BRAND HAS BEEN DISCONTINUED

Manufacturer's Brand Overview [Edit]

VIVA TORO energy drink has been adding a quick kick of herbal energy to minds and bodies since 1981. It was created in Asia after years of research and development by Dennis T. Joaquin with the help of a top Japanese research team. Today, VIVA TORO is bringing its ultimate blend of energizing herbs, vitamins, and naturally fruity taste to North America. VIVA TORO gives a boost in times of physical and mental stress to everyone from high-performance athletes to weekend-warriors, from business people, to hard working individuals with active and demanding lifestyles.

No Longer Available

+ Show Product ReviewViva Toro Energy Drink

Product Type:Functional: Energy Drink: Regular; Container: 8.3 fl oz (250 ml) can
BevNET Review: Wow, where do we begin with this one. There are some very obvious issues with this energy drink that will undoubtedly have many people in the industry (including Red Bull's lawyers) champing at the bit. One look at the name ("toro" means bull in Spanish), the can (which prominently features a red bull), or the marketing materials ("It ain't no BULL...it's better") and there's no question who Viva Toro is emulating. Oddly enough, their web site also makes conflicting claims about the product, first calling it a "new and exciting drink" and later claiming that it has been around in Asia since 1981. Regardless, there's a somewhat sad twist to all of this -- the product actually tastes great (and very natural). We have no idea why they didn't come up with an original brand to market the product under. Instead, they've undoubtedly written their own death sentence as this appears to be somewhat blatant trademark infringement.Reviewed on: 4/1/2004

Rating:

Average User Rating

(6 votes)

BevNET Product Traffic Rank: #3891

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Sell Sheet Back
Views: 1770
Type: JPG
Posted: 3/30/2004

Sell Sheet Front
Views: 1761
Type: JPG
Posted: 3/30/2004

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