HOUSTON, TX (May 12, 2011 /PRNewswire/) — Save the date, December 21, 2012. According to the Mayans, that’s when doomsday is coming and the team here at drank® has been…
WASHINGTON, D.C. – The American Beverage Association (ABA) today announced the election of two new members to its Board of Directors. The new members are: Kirk Tyler, president, Atlantic Coca-Cola…
In her 30-plus years in the beverage industry, Debbie Wildrick has gained a strong reputation as a savvy sales and marketing executive for 7-Eleven and Tropicana as well as for several entrepreneurial start-ups, including FRS Healthy Energy. In December 2010, Wildrick joined energy shot maker BAZI as the executive vice president of sales and marketing, and in a recent interview with BevNET founder John Craven, Wildrick spoke about her new role at BAZI as well as the challenges of brand building, particularly in the thriving, highly competitive, energy beverage category
PepsiCo, Inc. has announced it will begin bringing Gatorade directly to Dollar General’s 9,200 stores on Monday in a move that the company expects will bring double-digit growth in sales…
We’ve seen loads of energy drinks attempt to market themselves as female oriented energy drinks, but most have fallen flat. Rockstar Pink, on the other hand, seems to hit the…
Lo-Gly is a new brand that’s all about being low glycemic, which is why they’ve sweetened their drinks with a blend of organic blue agave nectar and stevia. They’ve done…
PLANO, Texas–(BUSINESS WIRE)–Snapple today announced that, due to continued consumer demand, Diet Snapple Trop-A-Rocka Tea has become part of the brand’s permanent product offering. Diet Snapple Trop-A-Rocka Tea, which was…
ATLANTA, GA (May 11, 2011) – In Zone Brands™makers of BellyWashers®, TummyTickler®, and TummyTickler® Tots Healthy and Fun children’s beverages, has announced new package formats of the current beverage line,…
Taking place on June 7, the second day of the two-day BevNET Live event, the panel, “Investors on Board: Life after Independence” will feature the founder/CEO’s of O.N.E. and ZOLA,…
EAGAN, MN (May 11, 2011) — The European Food Safety Authority (EFSA) Panel on Dietetic Products, Nutrition and Allergies has issued a positive scientific opinion on Wellmune WGP® as a…
Naperville, IL (May 11, 2011) —Portola Packaging, Inc. is announcing a closure price increase, effective June 1, 2011, due to non-resin cost inflation. The increase, subject to certain terms and…
MOMENCE, IL – VDF FutureCeuticals, Inc., a leader in the research and development of innovative, scientifically justified, clinically tested functional food ingredients and nutritional products, today announced their move into…
Another category that’s getting a lot of new product introductions is the aloe vera juice category. Utilizing mainstream accent flavors and a clean looking package design, Vivaloe is one of…
In a recent press release, Celsius Holdings, Inc. announced its intention to deregister as a reporting company. Celsius stated “that given its downsized level of operations, it is in the…
