PRINCETON, N.J. — Solvay, a leading global provider of vanillin and ethyl-vanillin ingredients, introduces its new naturally-sourced ingredient – Rhovanil US NAT – to the US market at IFT 2018. Catering to rising consumer demand for true-to-nature products, Rhovanil US NAT meets US natural flavor regulations and is ideal for manufacturers looking to reformulate an existing product, or create a new one, for clean label status. Visitors to booth S1467 will have the opportunity to sample a range of delicious concepts – hot-off-the-griddle, home-style waffles and appetizing cookies, featuring the innovative ingredient.
The latest addition to Solvay’s unrivalled portfolio of high-quality natural and functional vanillin-based solutions, Rhovanil US NAT is a highly pure, naturally-sourced ingredient that is easy-to-use and serves as a one-for-one drop-in replacement for synthetic vanillin. It delivers high intensity flavor and typical vanillin notes for an improved taste experience across a wide variety of applications, including chocolate, confectionery, bakery and beverages. This means that US food and beverage manufacturers are better positioned to deliver on-trend ‘natural’ and ‘clean label’ products without compromising on consumer appeal.
“Helping our customers overcome their formulation, or even re-formulation, challenges to offer tasty natural products that consumers love is a key priority for us,” said Edouard Janssen, Senior Vice President & General Manager, Solvay Aroma Performance, Americas. “The launch of Rhovanil US NAT is the latest example of our continued investment in, and commitment to, expanding our natural vanillin offering. Like other ingredients in our growing portfolio, Rhovanil US NAT promises consistent quality and supply and the highest purity and safety, supported by our long-standing expertise in vanillin and ethyl-vanillin production.”
As well as boasting a clean label, non-GMO and allergen-free profile, Rhovanil US NAT is FDA compliant, in addition to being Kosher and Halal certified.
To learn more about Rhovanil US NAT and Solvay’s broad portfolio of natural vanillin solutions, please visit booth S1467 at IFT 2018 or go to www.safevanillin.com.