Channel Check: What’s Hot and What’s Not

Spotlight Category: Sparkling Water

For the home bound and thirsty, it’s Seltzer Central. With new brands Bubly, Spindrift, Waterloo, and even Coke’s AHA flooding the shelves at a time when the COVID-19 pandemic has us all sitting around, it looks like there’s room for all manner of sparkling waters in grocery carts, and things are booming for older products like Topo Chico and Sparkling Ice as well. Just as spiked seltzers are spiking, so too are the virgin kinds — and they’re everywhere.