As we head into spring, beverage brands are amping up consumers for the warmer months ahead. This month saw new energy boosting shots, oat milk innovations, and two new functional flavors from Vitaminwater. Check out the gallery for the latest from Super Coffee, Fever Tree, and hellowater, in addition to new brand launches, partnerships, and reformulations.
Vitaminwater
Vitaminwater Zero Sugar has introduced two new functional flavors: the watermelon peach flavored Gutsy, which is designed to support digestive health, and Look, a blueberry hibiscus flavored SKU enhanced with Vitamin A and Lutein to support vision.
High Brew
High Brew Coffee has launched a Sweet Cream Nitro variety, made with 100% Arabica, direct-trade beans that are cold brewed to produce 200mg of naturally occurring caffeine. Sweet Cream Nitro retails for $3.69 and is available online and at select retailers including Sprouts, Safeway, Albertsons, and H-E-B.
Strauss Family Creamery
With the relaunch of their Barista Milk line, Straus Family Creamery now offers an Extra Rich Barista Milk with 4.2% milk fat exclusively to culinary professionals in California and bordering states. The company also offers a 0% Fat-Free, Whole Milk, and Half & Half Barista Milk SKUs with this line, which are packaged in HDPE #2 plastic and support rural agricultural practices. Straus Barista Milk is sold in 64-ounce half-gallon containers.
Fever Tree
Combining Tahitian limes from Mexico and hand-picked Japanese yuzus, Fever Tree has introduced the Sparkling Lime & Yuzu mixer. The product is available at select retailers such as Total Wine, Safeway and Pink Dot/Postmates Los Angeles for a suggested retail price of $4.99 per 6.8 fl. oz. 4-pack.
Pamos
Now available in dispensaries and for delivery in the Los Angeles area, Pamos is a non-alcoholic cannabis spirit that is low on sugar, light on THC and CBD, and made from natural ingredients. Pamos is offered in two strengths: Micro Dose, which contains 2mg of THC and 2mg of CBD per serving, and Low Dose which contains 6mg of THC and 2mg of CBD per serving. Prices range from $60 to $65 for each 750ml bottle.
Shroomshot
Made with Cordyceps mushroom, Shroomshot has introduced a citrus hibiscus flavored functional mushroom blend shot. “Inner Energy” is made with 1,000 mg of freshly harvested and extracted organic Cordyceps mushroom fruiting bodies, living probiotics, adaptogenic Schisandra Berry, and green tea. Each 3 oz. bottle contains 5 calories and 1 gram of sugar and are available in select health food stores or online for $56.99 per 12-pack.
Hellowater Defense
Hellowater's new Defense line contains CYTO+, a proprietary ingredient that is designed to target and eliminate toxins in the body, as well as a blend of electrolytes, vitamins, and botanicals. Each 16 oz. bottle contains zero sugar and zero calories and comes in three flavors: SHIELD – Cherry Lime, PROTECT – Lemonade Fusion, and DEFEND – Watermelon.
G Fuel
G FUEL and Luminosity Gaming star Félix “xQc” Lengyel have teamed up to launch “The Juice.” This 15 calorie sugar-free flavor contains 140 mg of caffeine and antioxidants from 18 different fruit extracts. The Juice is available online in 40-serving tubs for $35.99.
LIFEAID
Santa Cruz-based functional beverage company LIFEAID has introduced a new product to aid sleep. The DREAMAID GO powered supplement is available in a single flavor, tangerine, and contains 5 grams of melatonin, chamomile and valerian. A monthly subscription for 30 packets is $35.99 or $39.99 for a one-time purchase.
Sunny D
Lemonade and Raspberry Lemonade are Sunny D's newest flavors. The new flavors are available in 64-oz. multi-serve carafes for a suggested retail price of $1.99. Packed with 100% Vitamin C and containing 60 calories per eight-ounce serving, the new flavors are available at retailers nationwide including WinCo, Food Giant and Hy-Vee.
Simply Beverages
Simply Beverages has introduced the lactose-free, vegan, and gluten-free line, Simply Oat, available in their signature 46 oz carafes. The line includes three flavors: Original, Vanilla, and Creamy.
Vive Organics
Crafted with the help of holistic doctors, Vive Organic has announced two new Pure Boost Wellness Shots: Pure Boost Ginger and Pure Boost Turmeric, each of which retail for $3.99 per 2 oz. shot or $46.99 for a case of 12. They are available online and at nationwide retailers such as Whole Foods, Albertsons, Vons, Pavilions, Giant Eagle and Giant.
Reneva
Reneva Collagen Drinks have been reformulated to feature natural flavoring and sweeteners. Along with the change, Reneva has added a Green Apple flavor to their existing line. All Reneva Drinks contain 10g of collagen peptides to support an active lifestyle. For $2.49 per 8.4 oz. can, this 40 calorie drink is available online and at retailers such as Amazon and GNC.
Califa Farms
Califia Farms has launched an unsweetened cold brew coffee blended with organic Cordyceps and Lion’s Mane mushrooms. This plant-based, gluten-free and 100% Arabica coffee has no added sugar and is available at Sprouts. This product accompanies the Mushroom Oat Barista Blend Milk which was launched last month.
ReVitalyte
Barstool Sports and ReVitalyte have teamed up to launch a RTD hangover cure: ReVitalyte Black Label, now available online and from select retailers. Through a partnership with CANarchy, a leading craft beer supplier, the product will appear on shelves next to beer, wine, and spirits. The berry-frost flavored electrolyte drink retails at $41.99 for a 6-pack of 1L bottles.
Jack Rudy
Charleston-based Jack Rudy Cocktail Co has released its take on a Bloody Mary mix featuring tomato juice, hot sauce, horseradish, Worcestershire and a good dose of fresh lemon juice. The product is currently sold in 32 oz bottles both online and in select retailers.
Seacret Direct
Seacret Direct has introduced another nutrition product to its line. Seacret ENERGY is designed to deliver steady energy without the letdown period from traditional caffeinated products. Each single-serve packet contains 120mg of green caffeine, derived from organic-certified green coffee bean and matcha green tea.
Premier Protein
Premier Protein now offers a 30g high protein shake and contains 160 calories, 1 gram sugar, and 24 vitamins and minerals. The line is available online and at select retailers in 11 oz 4-count, 12-count and 18-count multipacks, as well as 11.5 oz singles and 12-count multipacks.
a|dash
Matriarch Beverage Co. has entered the functional beverage space with the launch of an RTD, adaptogen-infused cold brew coffee line. a|dash is infused with 165 mg of Ashwagandha and contains 110mg of caffeine to mimic a light roast coffee. It is available exclusively online in 4-packs and 12-packs, with a subscription option for the latter. Single 8 oz. cans will be available in select Tennessee and South Carolina stores for a suggested retail price of $4.99.
Icelandic Glacial
Premium spring water, Icelandic Glacial, is now available in a 5 Liter bulk refrigerator pack packaged in a 100% recyclable cardboard box with a recyclable spout. Each pack will retail for $12.50. A two-pack is available exclusively on Amazon for $26.
JOI Organic
JOI Organic has introduced the first zero-waste plant milk product: Oat Milk Powder, packaged in a compostable 12 oz. pouch that makes one gallon of oat milk, and contains oats as its only ingredient.
Super Coffee
Super Coffee released the brand's first Spring and Summer seasonal flavor: Blueberry Latte, which contains a blend of pea protein, blueberry, MCT oil, 10 grams of protein and 200mg of caffeine, and is naturally sweetened with monk fruit. The 12 oz. RTD beverages will be available in 5,000 retailers nationwide.