Swoon Splashes Into Publix Stores Across the Southeast
New York-based zero sugar iced tea and lemonade maker Swoon has landed its full beverage lineup in Publix stores across the Southeast, the brand announced last week.
Available in six varieties – Classic Lemonade, Pink Lemonade, Ginger Lemonade, Half Tea & Half Lemonade, Peach Tea and Sweet Tea – each 12 oz. drink is sweetened with monk fruit and contains zero grams of sugar.
“Publix is an industry leader and represents a major milestone for Swoon! I’m committed to making tasty and healthy drinks so that no one has to drink sugar,” said co-founder Jen Ross in a press release. “Now, we are bringing our mission to thousands more customers, since Publix is the go-to retailer in the Southeast.”
Launched in 2020, Swoon was co-created by Ross, who has Type 1 diabetes, to offer better-for-you versions of classic beverages. Earlier this year, the brand landed its Ginger, Lemonade, Pink Lemonade and Half + Half in new 4-packs at 260 Target locations nationwide.
The new distribution partnership with Publix will add over 1200 doors to Swoon’s retail footprint. Each 12 oz. can will retail for $2.29.
Swoon’s zero sugar lemonades and iced teas are also available at select Target, Whole Foods and Fresh Market stores across the country, as well as online at Amazon.com in cases of 12 for $29.99.
Bang Energy Hops the Pond to Bring Its Drinks to Ireland and the UK
Bang Energy announced this week that CEO Jack Owoc has partnered with Global Brands, Ltd. to distribute the brand’s energy drinks in the U.K. and Ireland.
“Our partnership with Global Brands is further proof of our positive trajectory and path to exponential growth internationally,” said Owoc in a press release. “We are confident that our expanded international distribution, relentless innovation, combined with worldwide “Bangster” fan loyalty and enthusiasm will catapult Bang and its allied brands like Meltdown and Vooz into the stratosphere.”
The distribution announcement comes amid Bang’s ongoing presence in the headlines for its falsely advertised “super creatine” ingredient, its Chapter 11 bankruptcy filing and its termination agreement with former distribution partner PepsiCo.
According to the company, the new agreement adds a “critical dynamic” to its increased presence across five continents, including North America, South America, Europe, Africa and Australia.
“We are really excited to be the exclusive distributor for Bang Energy here in the U.K. and Ireland,” said Julian Atkins, Global Brands Commercial Director. “Bang Energy brings something quite different to an energy category that is currently enjoying strong growth – a brand that is full of flavor despite having zero sugar, zero carbs, and zero calories across an awesome range of flavors.”
Odyssey Elixir Partners With Presence Marketing, Lands in 800 Publix Stores
Sparkling mushroom energy drink brand Odyssey Elixir announced it has teamed up with Presence Marketing, a natural and organic CPG brokerage service provider. Through the new partnership, Odyssey plans to grow its omnichannel strategy.
“We are thrilled to be joining forces with Presence Marketing, an organization who has helped numerous natural products brands succeed in the marketplace. We greatly look forward to utilizing Presence’s breadth of expertise and we plan to explore various avenues for powerful collaboration, “said Odyssey founder and CEO Scott Frohman in a press release.
Founded in 2021, the Florida-based brand produces a line of sparkling energy elixirs featuring adaptogenic mushrooms designed to promote energy, focus, clarity and mood. Available in four flavors – Passion Fruit Orange/Guava, Blackberry Lemon Twist, Orange Ginger and Dragon Fruit Lemonade – each 12 oz. can features cordyceps and lion’s mane and boasts 85 mg of natural caffeine from green tea.
The brand also announced it has landed in 800 Publix supermarkets across the Southeast.
“We are grateful to Publix for the opportunity for Odyssey to launch in over 800 stores and we’re off to a very successful start,” said Frohman in the release. “Our relationship with Presence will support merchandising in Publix and other major retailers as we scale up to bring on more stores planned for 2023.”
Odyssey Elixir’s drinks are also available online at Thrive Market and at select GNC stores nationwide.
More Notable Distribution News:
- Alkaline88 teamed up with brand ambassador Shaquille O’Neal to launch its “Shaq Pack,” a 6-pack of 2L bottles, at Stater Bros. stores in SoCal.
- San Francisco-based functional beverage brand wildwonder has splashed into Sprouts Farmers Market nationwide. The new distribution partnership brings the brand’s retail footprint to over 1,000 doors, including other retailers such as Whole Foods, Fresh Market and Erewhon.
- The Pickle Juice Company announced it will expand into Wegmans this month. The brand’s 2.5 oz. pickle juice shots will be available in 100 Wegmans stores across the Northeast.