In this week’s new products roundup, Monster Energy unveils its first zero sugar offering, Aplós launches a new non-alcoholic spirit and PepsiCo looks to challenge Sprite with its new lemon-lime soda, Starry.
Monster Energy
Monster expanded its energy drink lineup with the addition of Monster Energy Zero Sugar. Available in the brand’s flagship flavor, each 16 oz. can boasts 160mg of caffeine and has just 10 calories. Monster Energy Zero Sugar is currently available on Amazon for $26.93 per 15-pack with a full launch coming by the end of Q1 2023. For more information, visit monsterenergy.com.
SOMI
Austin, Texas-based better-for-you energy drink maker SOMI splashed into the new year with three new flavors: Osaka Redberries Matcha, Fancy Mango Matcha and Yuzu Lemonade Matcha. The zero sugar, matcha-based energy drinks feature ceremonial grade matcha and L-theanine and boast 140mg of caffeine per 12 oz. can. All three flavors are available online for $42 per 12-pack and will soon make their debut at Central Market. For more information, visit drinksomi.com.
Partake Brewing
Just in time for Dry January, Partake Brewing announced the return of its limited-edition, non-alcoholic Hazy IPA Varietal. First launched as a small batch offering in 2022, the varietal is a low calorie, low carb NA beer with tasting notes of apricot, mango and berries. Partake Brewing Hazy IPA is available online and at select retailers nationwide including Target, Wegmans and BevMo! for $29.99 per 12-pack. For more information, visit drinkpartake.com.
OPTIMIST Drinks
Los Angeles-based non-alcoholic spirit maker OPTIMIST Drinks unveiled its newest portfolio addition, The Bitter OPTIMIST: Cali Amaro. The new spirit features tasting notes of orange, pink grapefruit and mandarin which, according to the brand, were inspired by the year-round sunshine and citrus trees of Los Angeles. The bitter OPTIMIST: Cali Amaro is currently available online for $35 per 500ml bottle and will roll out into Boisson and CB2 stores later this month. For more information, visit optimistdrinks.com.
Starry
With Sierra Mist sales on the decline, PepsiCo has repositioned itself to compete against Coca-Cola’s Sprite with the debut of a new lemon-lime soda, Starry. “With one product dominating the category, consumers deserve another option,” said PepsiCo Beverages North America chief marketing officer Greg Lyons in a press release. Starry comes in both Regular and Zero Sugar varieties and is available at retailers and food service outlets nationwide. For more information, visit starrylemonlime.com.
Aplós
Miami-based non-alcoholic spirits brand Aplós unveiled its first new spirit since launch, Arise. Arise is crafted with a blend of functional ingredients including suntheanine, guarana and L-choline and features tasting notes of agave, lemon verbena and black sarawak. Aplós Arise is available online for $48 per 575ml bottle. For more information, visit aplos.world.
Moment
Adaptogenic beverage brand moment has teamed up with activewear brand Lululemon to launch its newest flavor, Lemon Lemon. The drink is made with Meyer and Spanish lemons, a botanical blend of honeysuckle, lavender, juniper berries and yuzu and adaptogens including ashwagandha and L-theanine. Each 11.5 oz. can has 3 net carbs and contains zero added sugar. Moment x Lululemon Lemon Lemon will be exclusively available at Lululemon Experiential Studios nationwide. For more information, visit drinkmoment.com.
Aprch
Portland, Oregon-based CBD-infused sparkling water brand Aprch introduced the first edition of the Aprch Partner Project, Mint+Cucumber, made in partnership with snow goggle and helmet maker SMITH. According to the brand, the #WeRunCold cans are a tribute to SMITH’s #WeRunCold Winter campaign and feature a mountain scape designed by Ryan Schmies. The limited-edition offering is available online for $12.99 per 12 oz. can. For more information, visit drinkaprch.com.