Morgan Mclachlan
Spirits Leader: Morgan Mclachlan, Co-Founder, AMASS & De Soi
The lines separating beverage alcohol and the zero-proof world have perhaps never been as blurred as they are now, and the fluidity with which brands and entrepreneurs can move between the two worlds has created an ecosystem rife with exciting innovation and business potential. With deep experience in both of those realms, Morgan McLachlan represents a new generation of dynamic leadership within the spirits industry that is helping break down dated notions of how the drink business can and should be run. As the co-founder and chief product officer at AMASS, McLachlan has taken her knowledge and track record from The Spirits Guild to develop a spirits brand that marries deep love for craft distilling with modern wellness and beauty trends. And in projects like booze-free gin Riverine, cannabis-infused Afterdream and De Soi, a sophisticated line of non-alcoholic mocktails created alongside pop star Katy Perry, she has a stake in pushing the zero-proof movement further with more complex, daring concoctions. On top of an irrepressible innovative streak and business track record, Morgan’s advocacy for women has made her a reference point within the spirits industry and a respected voice on critical issues. Within a category that continues to redefine itself, so does Morgan.