Wynk Targets Sunshine State In Southeastern Expansion
Hemp-derived THC beverage Wynk is increasing its distribution footprint in the Southwest with a move into Florida. The brand announced it will be working with North Florida Sales, Daytona Beverage, Wayne Densch, Carroll Distributing, City Beverage and Tri-Eagle Sales to bring its options to many major metro areas up and down the state.
“We’ve witnessed strong demand for cannabis beverages, and Florida’s market is prime for products like Wynk,” said Wynk GM Phil McFarland in a statement.
Starting with Total Wine & More locations, Wynk is targeting independent convenience and liquor stores and on-premise opportunities in bars and restaurants throughout Florida. The company put more emphasis on its in-person activations last year by partnering with Riot Fest in Chicago and dance music and club culture brand Mixmag in New York.
Flyers Hits North Carolina
Flyers Cocktail Company, is also seeing demand in the Southeast, where it hassigned on with Tryon Distributing in the Tar Heel State. The THC cocktail maker has already established itself in the region partnering with Lipman Brothers in Tennessee and Rocket Spirits in Florida.
Last year, Flyers refreshed its packaging to reach consumers more efficiently in retail settings. The company worked with Safari Sundays (operated by Flyers co-founder Damon Gorrie) to develop a bolder on-shelf look. Earlier in 2024, the brand closed an undisclosed seed round led by Delta Emerald Ventures with additional funding from Mindset Capital.
Green Monké Partners With Cookies On Cannabis Drinks
Two cannabis companies – Green Monké and Cookies – have joined forces on a new line of drinks to build a foothold in many markets across the U.S.
The partnership will launch under the Cookies name and features two, 16oz. uncarbonated varieties (California Peach Iced Tea and California Lemonade) and two, 12oz. sparkling offerings (Tequila Sunrise and Hawaiian Rain), both with 10mg hemp-derived THC per can.
The companies announced that the drinks will be available in over 5,000 stores, including Total Wine & More and Circle K locations, across Alabama, Florida, Georgia, Illinois, Michigan, Minnesota, North Carolina, South Carolina, South Dakota and Wisconsin. Four-packs will be available for $16.99 MSRP.
Other Distribution News:
- Hemp-derived THC brand BRĒZ is now available on Doordash bringing its Lemon-Elderflower delta-9 THC drinks to the grocery and food delivery platform.
- Adult non-alc maker Kin Euphorics has partnered with Hilton to offer the brand’s functional drinks in The Hamilton in Alpharetta, Ga. Peachtree Group, the Atlanta-based hotel operators, are also exploring how to bring Kin Euphorics to the bars of its more than 100 hotels in the future.
- Hydration and energy brand Positive Beverage is moving deeper in SoCal with the addition of more than 280 Albertsons and Vons stores to its network. The Newport Beach, Calif.-based brand initially moved into the Los Angeles market in 2023 with a partnership in Pavilions.
- Plant-based milk Edenesque has launched into Whole Foods Markets in the Northeast. Founded by chef Leslie Woodward, Edenesque makes clean-label Unsweetened Oat Milk, Barista Blend Oat Milk and Barista Blend Pistachio Milk in 32oz. cartons.
- Expecting to broaden its distribution under new ownership, recently acquired Yerbae is moving into the Midwest and Plains states with a partnership at Casey’s General Stores. The yerba mate energy drink brand will offer its Mango Passionfruit, Black Cherry Pineapple and Peachy Mimosa Twist at over 300 locations..