Powdered supplements seem to be all the rage these days, but this week in particular. Whether it’s a functional, instant latte or a full suite of pre- or post-workout stick packs, our latest new product gallery features beverage brands that are delivering on the demand for convenience and performance-enhancing options.
ON3 Athletic
ON3 Athletic is a new Informed for Sport-certified supplement brand launching its first product – a protein-laden greens powder. Each serving offers 3g chlorella, 11g protein, biotin, MCT and other adaptogenic ingredients. Five-pack boxes are $19.99 while its 18-ounce pouch is $99 online. For more information, visit on3athletic.com.
Laird Superfood
Laird Superfood is adding Vanilla to its lineup of Instant Lattes. The new option features the same functional mushroom blend of lion’s mane, chaga, maitake and cordyceps, along with seaweed-derived calcium and MCT oil. Vanilla is available online for $19 per 8 oz. pouch. For more information, visit lairdsuperfood.com.
Thorne
Fitness supplement brand Thorne has launched an on-the-go Sports Performance suite that includes a three-SKU line of Daily Electrolytes stick packs (Watermelon, Blood Orange and Mango Limeade), Creatine, Whey Protein Isolate, an Amino Complex blend and Magnesium Bisglycinate. For more information, visit thorne.com.
Cometeer x Proud Mary
Flash-frozen coffee Cometeer has announced Australian roaster Proud Mary as the latest addition to its lineup. The capsules are available in three varieties: Humbler, Ethiopia Deri Kidame and Brazil Mantiqueira. Eight-packs are available online for $16. For more information, visit cometeer.com.
LifeAID
For the first time, RTD fitness drink brand LifeAID is going into powdered supplements. FitAID Essentials features a Creatine Monohydrate (Unflavored, Watermelon Rush and Fuji Apple), Magnesium Glycinate, B-Complex and Vitamin D3 + K2 supplements, all available online. For more information, visit lifeaidbevco.com.
Free Rein
Spurless is the first decaf product from Yellowstone star Cole Hauser’s Free Rein Coffee. The new blend is $13.99 for whole bean or ground bags and $11.99 for a 12-pack of K’Cup pods. For more information, visit freereincoffee.com.
Cadence
Hydration beverage Cadence has two new canned drinks: Core 500 Cola and Core 500 Watermelon Mojito, a LTO collaboration with sport supplement brand Raw Nutrition. Both varieties have 500mg salt, 190mg potassium and 30mg of magnesium. For more information, visit us.usecadence.com and getrawnutrition.com.
Culture Pop
Massachusetts-based probiotic soda maker Culture Pop rounded out a big week with the launch of Grape, the ninth flavor in its portfolio. The modern soda brand also announced it was now available nationwide in Target and recently secured $15 million in funding from existing investors. For more information, visit drinkculturepop.com.
Tru
Teased at Expo West in March, Tru has officially launched its five-SKU line of powders. The brands Dream, Energy, Focus, and Gut varieties are all now available in 12-pack boxes of 9.28g stick packs for $14.99. For more information, visit drinktru.com.
Sanzo
Flavored sparkling water Sanzo released its latest flavor, Mandarin, this week. The new variety joins the Asian-inspired beverage brand’s five other flavors in its portfolio. Mandarin launched in Whole Foods Market locations nationwide. For more information, visit drinksanzo.com.
NOCCO
Functional beverage NOCCO is relaunching LTO flavor Peachango, but adding 200mg caffeine to the formulation. The peach and mango flavor was introduced last fall as a non-caffeinated recovery beverage. NOCCO is now offering both Peachango varieties, but dressed up in different colored cans to differentiate (green for caffeine-free and blue for caffeinated). For more information, visit shop.nocco.com.
Kate Spade Mixers
Fashion designer Kate Spade has partnered with Target on a pair of cocktail mixers: Lemonade in the Shade (lavender, lemon and rosemary) and a Desert Squeeze (prickly pear with lime). Each 16-ounce bottle is $6. For more information, visit target.com.
Jordan’s Skinny Mixers
Jordan’s Skinny Mixes released Watermelon Lemonade and Peach Tea varieties to its Lemonade & Tea collection. Each flavor has zero sugar and is available in a 12-serving, 25.4 oz. bottle for $8.99. For more information, visit skinnymixes.com.
JelSert x Jamba Juice
Powdered drink maker Jel Sert has teamed up with smoothie chain Jamba Juice on Jamba Singles to Go! The three flavors – Razzmatazz, Strawberries Wild and Mango-A-Go-Go – come in 6-pack boxes. The new stick packs are available on Amazon and in select retailers. For more information, visit jelsert.com.
Brew Dr
Kombucha brand Brew Dr has launched its own take on the ubiquitous “Arnold Palmer.” Iced Tea Lemonade kombucha uses black tea, green tea and lemon to round out the probiotic beverage formulation. The new option is already available at Whole Foods Market, Sprouts Farmers Market and Safeway locations, among others. For more information, visit brewdrkombucha.com.
Paulaner Sunset
German brewery Paulaner has brought its throwback non-alcoholic cult beverage Spezi to the U.S. Paulaner Sunset is making its debut in the U.S. thanks to a Venice, Calif.-based group intent on bringing the “cola with orange-flavored soda” to more consumers. It comes in Classic and sugar-free Zero. For more information, visit paulaner-sunset.com.