Btomorrow Ventures (BTV) is deepening its investment in relaxation drink Moment with $5 million in new funding, the group shared with BevNET this morning.
The New York-based drink brand, which won BevNET’s New Beverage Showdown in 2020, received initial investment from BTV in 2021, followed by a second investment in 2022. This latest capital infusion indicates BTV’s “long-term confidence in Moment’s vision and its potential to lead within the growing adaptogenic beverage space,” according to a statement.
“There is a massive cultural shift happening – from mere consumption to intentionality. Moment is proud to be leading that change, creating rituals for our community that support a more balanced, grounded approach to wellness,” said Moment’s Founder and CEO, Aisha Chottani. “This latest investment from BTV comes at perfect timing, with growing customer loyalty and accelerated retail traction, and I’m excited about the opportunity ahead of us.”
Since launching in 2020, Moment has established itself as an emerging name in the relaxation drink category, alongside brands like Recess, Vybes, Trip and others. The brand’s lineup features sparkling adaptogen-infused mocktails and teas, as well as powdered supplements.
The investment arrives as Moment prepares to move into new distribution, highlighted by its selection for Sprouts’ 2025 Innovation Set, where it has become one of the top-performing new entrants, the brand said. The brand is set to migrate to Sprouts’ main shelves in the next few months, but it’s already rolling out with new partners H-E-B, Earthfare, Fresh Thyme, and Bristol Farms.
“Moment was one of BTV’s first investments in the functional beverage space, and we’re pleased to continue supporting the team,” said Lukasz Garbowski, BTV’s Chief Investment Officer. “They’ve made strong progress online, and this next phase of funding will help drive both their retail expansion and continued growth across digital channels.”
BTV, the venture arm of British Tobacco focusing on non-nicotine businesses, has made several investments in food and beverage brands including Tru and HOP WTR.