Naked Nutrition does energy drinks now? Josh Cellars goes nationwide with non-alc wine? Cann sells a THC spritz? Yes, you’re in the right place – it’s just that this week’s edition of the New Product gallery is full of pleasant surprises like those, plus more new releases from Nescafe x Swoon, Califia, Unwell, Slice and more.
Laird
Superfood powdered latte maker Laird has unveiled its latest innovation, Protein Instant Latte, capitalizing on rising consumer demand for high-protein products. Each serving contains 10 grams of plant-based protein from a blend of pea, hemp and pumpkin seeds and also features coconut, organic lion’s mane, cordyceps, maitake and chaga mushroom extracts. The new offering is available on the brand’s website for $19 per 6-serving bag. To learn more, go to lairdsuperfood.com.
Upstate Elevator Co.
Upstate Elevator Co. has expanded its lineup of cannabinoid beverages with the addition of Strawberry Tangerine THC and CBG-infused seltzer. The zero-calorie, zero-sugar refresher has 10mg of hemp-derived and 5mg of clean-crafted CBG, bringing “a gentle mood boost and feel-good fizz [to] every can.” Strawberry Tangerine will be available online and in select markets, including New Jersey, Tennessee, Minnesota, Ohio, Florida and Illinois for $27.99 per 4-pack of 12 oz. cans. For more information, visit upstateelevator.com.
Liquid Death
With its typical flourish, Liquid Death has unveiled its latest limited edition sparkling water flavors, Deathberry Inferno (strawberry, lime, ghost pepper) and Piña Killada. Both offerings contain 10 calories and 2 grams of sugar per 12 oz. can. Consumers can find Deathberry Inferno at Walmart and Piña Killada at Target. Learn more by visiting liquiddeath.com.
Starbucks
Starbucks has introduced three new creamers to its at-home line, inspired by popular menu items: Irish Cream Inspired Dairy Creamer, Horchata Shaken Espresso Inspired Oatmilk Creamer and Maple Pecan Latte Inspired Oatmilk Creamer. The new additions are rolling out to retailers nationwide. To learn more, go to athome.starbucks.com.
Califia
Califia Farms is also riding the protein wave with the launch of Protein Vanilla Almond Latte. Crafted with 100% arabica coffee and almond milk, each serving has 10 grams of protein and 5 grams of sugar. For more information, visit califiafarms.com and find Protein Vanilla Almond Latte now at Target.
Deer Park
Deer Park Spring Water has released a limited edition aluminum bottle celebrating Atlanta as the city gears up to host the 95th MLB All-Star Game. The 25 oz. bottle features artwork inspired by Atlanta’s skyline, designed by local artist George F. Baker III. Additionally, “The A” Deer Park bottle will tap into the upcoming excitement for the upcoming game with a digital content series called “Keeping It Real.” Go to deerparkwater.com to learn more.
Nescafé x Swoon
Nescafé is tapping into Gen Z’s love of trendy coffee drinks by partnering with Swoon to launch an Espresso Lemonade Kit. The limited edition kit includes one 300ml bottle of Nescafé Espresso Concentrate Black and two 12 oz. cans of Swoon Classic Lemonade, as well as a recipe card. The kits are available on a first-come, first-serve basis via drops at nescafe.com/NEClemonade at 12 p.m. ET on June 20 and June 27.
Unwell
On the heels of her documentary on Hulu, Alex Cooper’s Unwell Hydration is launching an Amazon exclusive flavor, Blackberry Açai, available for $22.49 per 12-pack. The new flavor features 700mg of electrolytes, B-complex vitamins and natural green coffee extract. Unwell Hydration Blackberry Açai retails for $22.49 per 12-pack of 16.9 oz. bottles. For more information, visit drinkunwell.com.
Slice
Slice Soda, which was rebooted by Suja Life, has introduced a Cherry Cola variety to its lineup of better-for-you CSDs. The launch is accompanied by an AI-powered internet radio station. The new flavor is currently available at Sprouts Farmers Market, with broader distribution slated for July. To learn more, go to slicesoda.com.
MoonBrew
Nighttime sleep aid brand MoonBrew has unveiled a fresh new look featuring a vibrant purple jar, a new mascot (Astro the astronaut) and a modernized logo and color system that ties together the brand’s growing portfolio. The brand’s formula, however, is staying the same, made with magnesium, reishi, chamomile and jujube seed. Following the rebrand, MoonBrew will launch its new Sleepy Coffee Vanilla Latte on June 23. For more information, visit moonbrew.co.
Linear
Linear, a line of ready-to-drink craft beverages by Blueprint Coffee, has added three new offerings to its lineup: Oat Latte, Chai Soda and Reviver. Reviver is a cold brew lemonade crafted with Ethiopian coffee. All three beverages will be available this month in single cans and multi-packs at Blueprint’s three St. Louis cafes, as well as in retailers across the Midwest. To learn more, go to blueprintcoffee.com/linear-cold-brew.
Josh
Josh Cellars has announced the national rollout of Non-Alcoholic Sparkling following a limited release in select markets earlier this year. The offering is crafted in Italy’s Prosecco region by a fifth-generation winemaking team and features tasting notes of pear, citrus and green apple with an effervescent finish. Josh Cellars Non-Alcoholic Sparkling has a SRP of $17.99 per 750ml bottle. For more information, visit joshcellars.com/products/non-alcoholic-sparkling.
Cann
It’s been less than six months since hemp-derived THC brand Cann went after consumers seeking a “HI’ER” dosed drink with its 10mg variety. Now, it’s targeting the on-premise opportunity and at-home cocktail drinker with a multiserve spirit alternative, Citrus Spritz. The new offering is an Aperol-inspired sparkling cocktail containing 60mg hemp-derived THC, no CBD and sweetened with agave nectar. Each 1 fl. oz. shot contains 2.5mg THC. To learn more, go to drinkcann.com.
Naked Nutrition
Naked Nutrition has made its first foray into the energy drink space with the debut of Naked Sparkling Energy. Available in three flavors at launch – Lemonade, Orange and Strawberry Lemonade – each 12 oz. can contains 200mg of caffeine from organic unroasted coffee beans and is sweetened with monk fruit and fermented cane sugar (Reb-M). Consumers can purchase Naked Sparkling Energy on the brand’s website for $35.99 per 12-pack. Learn more by visiting nakednutrition.com.
Cure Hydration
Cure Hydration is leveling up its Energy collection with a fresh take on its Peach Tea, a plant-based powder now featuring 100mg of caffeine, L-theanine to support focus and the brand’s signature electrolyte blend for hydration. Launching on June 24 on Amazon and Cure’s website, the revamped product retails for $28.99 per 14 sticks. For more information, visit curehydration.com.