This week’s new sips include autumn-inspired seasonals from Laird and Sylva, a line of THC-infused craft soda from current and former NBA players and a partnership between Monster Energy and a British racing star.
Laird Superfood
‘Tis the season for seasonals. Laird has unveiled its new autumn-inspired instant superfood latte flavor: Maple. The new offering combines maple sugar, premium coffee and coconut creamer with the brand’s signature Performance Mushroom Blend (lion’s mane, cordyceps, chaga, maitake). It’s available on the brand’s direct-to-consumer website, lairdsuperfood.com, for $19 per 8 oz. bag.
Fruga
Amid the boom in the modern soda space, FRUGA has added a Passion Fruit flavor to its lineup of superfruit CSDs. Each 12 oz. can contains 4 grams of dietary fiber and 5 grams of sugar. FRUGA Passion Fruit can be purchased online for $35.99 per 12-pack. Learn more by visiting drinkfruga.com.
Uncle Matt’s
Organic juice company Uncle Matt’s is making its first foray into the yerba mate category with the launch of Organic Yerba Mate Energy Tea. Brewed with organic yerba mate leaves, organic lemon juice and organic green tea caffeine, each serving delivers 100mg of caffeine for a “smooth, sustained lift.” Consumers can find the new beverage at Whole Foods Market and Sprouts for $4.99 per 52 oz. bottle. For more information, visit unclematts.com.
Sylva x The Zero Proof
Expanding its partnership with non-alcoholic beverage curator The Zero Proof, Sylva has introduced its latest limited release: Sylva Orchard. The non-alcoholic spirit is made in small batches from British fruit wood and malted barley, “embodying the essence of harvest season.” Sylva Orchard is exclusively available on The Zero Proof for $59.99. More information is available at sylvalabs.com.
Monster Energy
Monster Energy has teamed up with British racing driver Lando Norris to create its newest zero sugar flavor, Lando Norris Zero Sugar. The energy drink features a yuzu melon flavor profile and a limited edition can with Norris’ helmet design. Learn more by visiting monsterenergy.com.
Forall
Protein has touched nearly every corner of the food and beverage industry this year, and it’s showing no signs of slowing down. Case-in-point: FORALL Nutrition’s new flavorless ready-to-drink protein water, WATER+PROTEIN. Made with purified water and European grass-fed whey protein isolate, each 16.9 oz. bottle delivers 10 grams of protein. For more information, visit forallnutrition.com.
IVERSON
Viola, the premium cannabis brand founded by former power forward Al Harrington, has partnered with former shooting guard Allen Iverson and plant-based wellness brand Horticulture to create IVERSON, a craft THC-infused soda. Offered in three flavors at launch – Bubba Chuck Berry, Cran-Apple Crossover and 96 Nectarine – each 16 oz. can contains 10mg THC. The line is set to roll out to Specs, Total Wine and Circle K locations nationwide beginning on Oct. 20. More information is available at violabrands.com.