Channel Check: What’s Hot and What’s Not
Spotlight Categories
Let us now look at the Fairlife/Core Power juggernaut, which according to Jeffries analyst Kaumil Gajrawala is now Coke’s second biggest brand, ahead of Sprite, Simply, and Body Armor; that underscores just how protein-crazed the CPG business is these days.
For context, we’ve included meat snacks, which underscore how big a bonanza this is. And take a look at Nurri, up almost 500%! No wonder Pepsi just rebooted Muscle Milk.
Receive your free magazine!
Join thousands of other food and beverage professionals who utilize BevNET Magazine to stay up-to-date on current trends and news within the food and beverage world.
Receive your free copy of the magazine 6x per year in digital or print and utilize insights on consumer behavior, brand growth, category volume, and trend forecasting.
Subscribe